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Women can get ‘support’ in supermarket aisle

BY Allison Cerra

LEE, Mass. Braza’s fashion fixers for women now are available in Northeast supermarkets.

Supportables products — including Disposable Petal Tops, Flash Tape, Bra Extenders and Wipe Out — are being rolled out exclusively in A&P, Superfresh, Waldbaums and Superfood Mart stores in Connecticut, Delaware, Maryland, New York and Pennsylvania, marking the first time the products are made available in supermarkets. The products retail for less than $4.99 and can be found in the soft good and hosiery aisles.

“Braza’s mission is to help women dress smarter and more confidently and we want to help them do this in the easiest way possible,” said Karen Davis, Braza spokesperson. “Conveniently placing our top four accessories in A&P’s Northeast markets is another big step towards bringing women an ultimate, convenient, carefree dressing experience.”

For more information on Braza and Supportables, please visit www.brazabra.com.

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BioSante to re-initiate prostate cancer vaccine program

BY Alaric DeArment

LINCOLNSHIRE, Ill. Drug maker BioSante Pharmaceuticals has restarted a development program for a prostate cancer vaccine, the company said Monday.

The company announced plans to begin treating prostate cancer patients using the GVAX Prostate vaccine in a phase 2 clinical trial at Johns Hopkins Sidney Kimmel Comprehensive Cancer Center beginning in fourth quarter 2010.

“We have worked with GVAX Prostate Cancer Vaccine for several years and believe there is a great potential to develop a treatment regimen that will be a significant benefit to men who suffer with prostate cancer,” Johns Hopkins associate professor Charles Drake said in a statement on behalf of BioSante.

The news comes days after the Food and Drug Administration approved Dendreon Corp.’s prostate cancer vaccine Provenge (sipuleucel-T), which works by modifying the patient’s own immune cells.

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Stater Bros. announces prenatal vitamin offering for mothers-to-be

BY Allison Cerra

SAN BERNARDINO, Calif. A Southern California supermarket chain is offering free prenatal vitamins to expectant mothers this month.

In line with Pregnancy Awareness Month, Stater Bros.’ said its Super Rx Pharmacy will offer prenatal vitamins to those with a doctor’s prescription. Quantities must be written for a thirty-day supply and not to exceed 30 tablets. The free prenatal vitamin program will feature the generic version of these well-known brands:

  • Advanced Natal Care
  • Natal Care Glosstabs
  • Nata Tab Rx
  • Natal Care Plus
  • Prenavite
  • Ultra Natal Care

This initiative is one of several Stater Bros. has offered its customers. The supermarket chain also offers a free antibiotic program and $4 generic prescription drug program.

“Stater Bros. remains committed to the health and well-being of our valued customers,” stated Jack Brown, Stater Bros. chairman and CEO.  “As the only supermarket chain in Southern California to offer this program free of charge, Stater Bros. is proud to promote the health of mothers-to-be while easing some of the economic burden that many of our valued customers are facing.”

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