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Wisk releases new Deep Clean PowerBlasts

BY Jason Owen

WILTON, Conn. — Wisk, a Sun Products brand, launched today a new detergent to its cleaning lineup: Wisk Deep Clean PowerBlasts.

Wisk Deep Clean PowerBlasts dissolve completely in the wash, even in cold water, and are safe for all washing machines — high-efficiency, non-high-efficiency, front loaders and top loaders. PowerBlasts are sealed in a water-soluble film that dissolves completely, even in coldwater, to release the active detergent throughout the wash.

Wisk Deep Clean offers six varieties: Original, High-Efficiency, Oxi Complete, Fresh Breeze, Free & Pure, and new PowerBlasts. PowerBlasts are available in 24-count, 48-count, and 84-count sizes, at Walmart, Target, Food Lion and other major retailers nationwide starting at just $5.99.


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Use of retailer apps will continue to rise

BY Michael Johnsen

Among users of retailer apps, 77% report they are likely to increase their frequency of use or use new features, according to a recent online survey of more than 600 AccentHealth viewers. Cost-saving seekers will continue to fuel future app usage (67%); however, significant interest in less commonly used tools today — such as live expert chatting (30%), bar code scanning (55%) and prescription regimen management (46%) — are expected to contribute to growth in app use.

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 5,500 patients anything at all, what would it be? Send your questions to [email protected].

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Walmart expands mobile checkout program to 200 stores

BY Jason Owen

BENTONVILLE, Ark. — Late last year, Walmart rolled out the pilot program for a new mobile initiative called "Scan & Go" to 70 stores in the Atlanta and Bentonville, Ark. areas, where the company is based. Now, the mass merchandise retailer is expanding the program after a successful test run.

The "Scan & Go" program allows shoppers to scan bar codes with their smartphones using the "Scan & Go" app, currently only available through Apple, while they’re in the aisles. The app generates a specific customer code, which is then scanned at self-checkout terminals when the customer is ready to leave.

"Our goal is to give choices to all of our customers however they want to shop," said Gibu Thomas, senior vice president of mobile and digital initiatives at WalMart’s global e-commerce division. "It’s part of a holistic program to empower the customer."

How the customer wants to shop is relying more and more on mobile devices, Walmart found. More than half of WalMart’s customers have smartphones, and 40 percent of traffic from walmart.com is coming from shoppers’ mobile devices, added Thomas.

With more than half of shoppers who tried the "Scan & Go" app using it again, Walmart notes the pilot program is resonating well with its customers, Thomas said. It presents a good way for shoppers to keep a running tally of how much they’re spending as they shop, as well as allowing customers to bag their own groceries how they see fit. "They like to bag items the way they keep their items in the house," he said.

The expansion will now see the program in more than 200 stores in markets including Dallas, Houston, Austin, Texas; Denver, Portland, Ore., Seattle, and Phoenix.

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