Wisk Deep Clean taps Rulon Gardner as ‘sweat ambassador’
WILTON, Conn. — Wisk Deep Clean has tapped its first-ever "sweat ambassador," the laundry brand said.
Rulon Gardner, a U.S. gold and bronze medal Greco-Roman wrestler and NBC television analyst, will allow share his wisdom and philosophy of years both on and off the wrestling mat, from winning a match to removing body oils and sweat from his clothes, Wisk said.
"We are pleased to appoint Rulon our first official sweat ambassador. His desire and drive for top performance on and off the mat make him a perfect fit for Wisk Deep Clean," said Lora Van Velsor, director of marketing at Wisk. "We are also proud to be the brand of choice for many years for his mother, Virginia, who raised Rulon and his eight brothers and sisters on a farm and has done endless loads of laundry."
Target fares well in July
MINNEAPOLIS — Target’s net retail sales and comparable-store sales both realized gains of more than 3% during July, the retailer said.
Target net retail sales increased 3.2% to nearly $5 billion, while comps rose 3.1%. Target chairman, president and CEO Gregg Steinhafel said the company "was pleased" with the comps rise, which was in line with the company’s expectation going into the quarter.
"Guests continue to respond to our innovative merchandising, remodel program and 5% REDcard Rewards, driving healthy increases in traffic and sales in a consumer environment that remains quite challenging," Steinhafel said.
Active Health Foods teams up with UNFI
RIVERSIDE, Calif. — Active Health Foods announced that it has reached an agreement with UNFI, a leading independent national distributor of natural, organic and specialty foods and related products — including nutritional supplements, personal care items and organic produce — in the United States.
The company said UNFI will represent and carry Active Health Foods’ portfolio of products. Active Health Foods’ products initially will be targeted in UNFI’s Eastern and Western regions, providing 17,000 customer locations with natural and organic products from 12 distribution centers located across the United States.
"Partnering with UNFI marks a milestone in Active Health Foods’s potential market exposure to the public," Active Health Foods president and CEO Greg Manos said. "We at Active Health Foods look forward to a long, mutually beneficial working relationship with UNFI."