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Wisk Deep Clean seeks to eliminate tough stains

BY Allison Cerra

WILTON, Conn. — Wisk has expanded its portfolio to include a new line of detergent.

Wisk Deep Clean is a new formula that contains a unique and patented blend of MicroCleaners that is designed to eliminate stains that typically are left behind by detergents, such as body oils and sweat. The Wisk Deep Clean portfolio includes five varieties:

  • Wisk Deep Clean original cleans beyond visible stains, attacking the trapped body oils and sweat;

  • Wisk Deep Clean high efficiency, which is specially formulated for high efficiency machines;

  • Wisk Deep Clean Oxi Complete, with the added power of Oxi to fight a full range of stains while safely whitening whites and brightening colors. It is safe for both standard and HE machines;

  • Wisk Deep Clean Fresh Breeze, with an added boost of freshness is safe for both standard and HE machines; and

  • Wisk Deep Clean Free & Pure, which is specially formulated without dyes or perfumes to be gentle on skin but tough on hidden body oils and sweat. Free and Pure is safe for both standard and HE machines.

Wisk Deep Clean now is available at retailers nationwide.

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Tide seeks to transform laundry with new product

BY Allison Cerra

CINCINNATI — Procter & Gamble this week launched Tide Pods, a three-chamber liquid unit dose detergent.

Drawing inspiration from innovation in such areas as industrial design and technology, Tide Pods were designed to bring laundry in line with other innovations that have enhanced consumers’ daily lives, P&G said.

“Through the years, we have introduced new benefits, better cleaning and new scents, but there has been no fundamental shift in how we do laundry in years,” said Alex Keith, North American general manager of fabric care at P&G. “We needed an invention that simplified the chore by handling the complexity of laundry.”

P&G said Tide will be promote the new product with an ad campaign dubbed “Pop in. Stand out,” which invites consumers to simply “pop” the product into the washing machine and see the resulting “stand out” clean.

“More than any other Company, we are able to innovate for the way everyday life is lived,” P&G chief technology officer Bruce Brown said. “We have never strayed from our pursuit to improve the lives of the world’s consumers.”

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tkelly says:
Feb-23-2012 07:41 pm

Now you can do laundry without detergent or hot water with NASA inspired technology.To learn more please visit http://www.myvollara.com/tkelly

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Winn-Dixie expands Fuelperks! program

BY Michael Johnsen

JACKSONVILLE, Fla. — Winn-Dixie on Thursday announced it is expanding Fuelperks! to include hundreds of bonus items each week. Each bonus Fuelperks! item purchased is worth 5 cents to 50 cents off every gallon of gas, and purchasing multiple bonus Fuelperks! items can speed up gas savings, Winn-Dixie stated.

“Our goal is to make the lives of our guests a little more simple — and this is exactly what Fuelperks! does," stated Mary Kellmanson, marketing group VP for Winn-Dixie. “The more bonus items you purchase, the more you save. With fuelperks! you may never have to pay for gas again.”


To date, Winn-Dixie customers have saved more than $48 million on gas with Fuelperks!, Winn-Dixie said.

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