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Wisconsin Pharmacal and Coleman introduce personalized first aid tins

BY Jason Owen

JACKSON, Wis. — Wisconsin Pharmacal, in an exclusive licensing partnership with the Coleman Co., has introduced unique, individualized first aid tins. Each tin contains commonly used first aid components including bandages, antibiotic ointment, antiseptic wipes and more, and comes packaged in a nostalgic, brushed-metal tin case with an embossed first aid cross adorning the lid.

"Our new Coleman first aid tins are a fresh approach to first aid," said Andy Wundrock, senior VP of sales and marketing for Wisconsin Pharmacal Company. "The novelty of the tin case is a real draw to consumers. That, combined with their convenient size, all-purpose contents and low price points make them a great buy for everyone, not just the serious outdoorsman."

That "convenient" size is uniquely packaged in 4 pocket-sized varieties — Personal Survival, All Purpose, Outdoor Essentials, and Fishing — none exceeding 3×5 in. The smallest tins contain 24 essential pieces while the largest includes 74 pieces. The tins carry a suggested retail price of $4.99 to $6.99. You can find out more by visiting www.ColemanFirstAid.com.

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Kroger names Lynn Gust president of Fred Meyer

BY Mike Troy

CINCINNATI — Long-time Fred Meyer executive Lynn Gust was named president of the 133-store Kroger division.

Gust, 59, joined Koriger in 1970 as a parcel clerk and most recently served as the company’s SVP of operations. Gust was appointed to that position in 2011 and prior to that he served as EVP of corporate merchandising and advertising. During his career Gust also served as VP of the Fred Meyer food group and SVP of store operations.

"Lynn’s long history with Fred Meyer and deep knowledge of our business will serve our customers well," said Rodney McMullen, president and COO of Kroger. "His passion for our employees and customers make him a great fit to carry on the Fred Meyer tradition."

The Fred Meyer tradition is that of a uniquely positioned retailer who large format multi-department stores defy neat classification although they bear the greatest resemblance to a Walmart supercenter. Stores range in size from 65,000-sq.-ft. to 250,000-sq.-ft. and offer roughly 250,000 products.

Fred Meyer’s headquarters are located in Portland and stores are located in Oregon, Washington, Idaho and Alaska. The company has 30,000 employees.

Gust was born and raised in Vancouver, Wash. He is a member of the Portland State University Food Industry Leadership Center Advisory Board; on the board of directors of the Western Association of Food Chains; and on the board of directors of the Northwest Grocery Association.

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Lower cost significant driver in OTC use

BY Michael Johnsen

The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.

"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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