Winners of the Crest + Oral-B Pros in the Profession award to head to Germany
CINCINNATI — Crest + Oral-B for Dental Professionals is celebrating its four registered dental hygienists Pros in the Profession award winners by sharing an exclusive grand prize trip to the Oral-B Innovation Center at Kronberg, Germany.
The Pros in the Profession award program acknowledges dental hygienists for the pivotal role they play in their patients’ lives and their personal commitment to promoting good oral health. Since September 2013, four RDHs have been awarded; a $1,000 monetary prize, a recognition plaque, features in dental trade publications and the company web site, and most recently, an all-expense paid trip to the Oral-B Innovation Center at Kronberg, Germany.
“Throughout the third year of the Pros in the Profession award program, Crest + Oral-B received some of the most outstanding nominations from dental hygienists across the country,” stated Kathleen Judkins, brand manager, P&G professional oral health. “The four winners of this program: Michelle Vacha, Heather Steich, Mallory Edmondson and Amy Kinnamon, dedicate their lives to go above and beyond the call of duty for their patients and their community, everyday. We are excited to share the latest innovations from Crest + Oral-B to further their knowledge and patient care through their tour of our R&D facilities.”
During the trip to Kronberg, the winners will experience sessions with the Innovation Center’s historians, tours of the facilities – including P&G’s Digital Plaque Image Analysis machine, a sensory experience and the robotics center. This allows the winners to experience, first-hand, Crest + Oral-B’s patient-based solutions, which help dental professionals provide the best care for their patients’ oral health. As a final stop on the tour, the American hygienists will meet with German hygienists at the center’s dental office to share their respective professional experiences.
Kline & Co. creates new Shop Scout service
NEW YORK — Looking to deliver “an honest view” of the retail environment, Kline & Co. has created a new research tool dubbed Shop Scout: A Mobile View of U.S. Beauty Shopper Behavior, which will be published monthly beginning fourth quarter 2014.
The research service is designed to deliver unrivaled access to shopper opinions and insights captured while they are in the retail environment. Using GPS technology, shoppers will offer an honest view of the retail environment as they experience it while in Kline’s tailor-made geo-fences, as well as feedback on what is going through their minds during the decision-making process to make — or not to make — a beauty purchase. The results will be delivered via an interactive business dashboard.
Kline will team up with a mobile sample and solutions provider to create custom digitized geo-fences based on the addresses of specific retailers in three purchase channels: department stores, mass outlets and specialty stores. Kline will capture and collect data from a large sample of consumers who have opted into its partner’s panel as they enter and exit designated geo-fences (i.e., passive monitoring).
The service will help subscribers to:
- Experience a fresh, innovative way of understanding shopper behavior while consumers are in stores;
- Monitor the frequency and duration of store visits by geo-fence and demographics (e.g., age, gender, race);
- Compare and contrast shopping by geo-fence (i.e., purchase channel) across a milieu of benchmarks;
- Leverage Kline’s sample and geo-fences to create custom surveys specific to their business needs;
- Gauge how consumers rate their shopping experience and satisfaction by geo-fence;
- Quantify how satisfaction levels change each quarter; and
- Visualize the shopping experience with photos from real shoppers.
CDC Study: Cigarette use, sexual activity among teens down
WASHINGTON — A new study by the Centers for Disease Control and Prevention shows that teen smoking, drinking and sexual activity have declined.
The 2013 Youth Risk Behavior Survey, which includes data from 21 school districts and 42 states, showed that tobacco use has declined steadily since 1991, with only 15.7% of teens surveyed responding that they currently smoked — down almost 3% since 2011 and about 12% since 1991. Drinking among teensalso has declined to 34.9% — down almost 4% since 2011 and 15% since 1991.
Additionally, the percentage of teens who reported being sexually active — 34% — though up slightly since 2013, has decreased about 3.5% since 1991. However, the dip in the number of sexually active teens has been accompanied by a slight dip in condom use, which has been declining since 2003, though the 2013 number is an improvement since 1991.
“It’s encouraging that high school students are making better health choices, such as not fighting, not smoking and not having sex,” CDC Director Tom Frieden said. "Our youth are our future. We need to invest in programs that help them make healthy choices so they live long, healthy lives.”