CENTER STORE

Winn-Dixie introduces its own vitamin water

BY Drew Buono

JACKSONVILLE, Fla. Winn-Dixie recently introduced V-H2O, its private label vitamin-enhanced water.

“We are always looking for new ways to surpass our customers’ expectations, and we believe that the addition of affordable, enhanced bottled water will be very popular,” said Don Breen, vice president of corporate brands at Winn-Dixie. “Adding new products like these to our Winn-Dixie line is just one more way for us to continue getting better all the time.”

Winn-Dixie’s V-H2O comes in four flavors: Vitality Fruit Punch contains vitamins C, B12 and B6 complex; Endurance Kiwi-Strawberry combines vitamins C and B with vitamin A and lutein; Energy Tropical Citrus offers a mix of vitamin C and vitamin B complex with guarana; and Strength Dragonfruit contains taurine, zinc and vitamin B5.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

ConAgra to fortify Swiss Miss hot chocolate

BY Tara Smith

OMAHA, Neb. ConAgra Foods is expanding its Swiss Miss line of hot chocolates, targeting women with new, functional offerings.

According to a recent survey from ConAgra, 51 percent of women look to fortified foods to get their essential nutrients and more than a third would also like to get these from such indulgent foods as chocolate. The survey of 500 women between the ages of 25 and 44 also found that nearly three-quarters of the respondents want chocolate more that any other confectionary and consume caffeine at least once a day.

Looking to meet these intersecting needs, ConAgra’s new beverage offerings include Swiss Miss Pick-me-up cocoa swirls, which contain as much caffeine as a cup of coffee, as well as the amount of calcium and Vitamin D in a glass of milk. The company’s Swiss Miss Great Start cocoa is enriched with 15 vitamins and minerals. Additionally, the new cocoas have only 110 calories and two grams of fat per serving.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Hershey’s VP of global operations steps down

BY Tara Smith

HERSHEY, Pa. Less than 18 months after joining candymaker The Hershey Co., senior vice president of Global Operations Gregg Tanner announced Friday that he is leaving at the end of the month.

The third high-level Hershey executive whose departure had been announced or confirmed in the last two months, Tanner, 50, is leaving to pursue “a business opportunity that he feels will be rewarding on a professional level and will enable him to be with his family,” according to Hershey spokesman Kirk Saville.

Tanner’s departure follows Richard Lenny, Hershey’s chief executive officer, chairman and president, who announced earlier this month that he will retire at the end of the year. In August, Christopher Baldwin, senior vice president and president of Hershey’s North American Commercial Group, left the company to become president of Kraft Foods Inc.’s U.S. Snacks and cereals operations.

Tanner had been closely involved in Hershey’s three-year manufacturing realignment to reduce costs by eliminating some production lines in the United States and Canada by shifting some production to a new facility in Monterrey, Mexico.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?