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Winn-Dixie discontinues SaveRite banner

BY DSN STAFF

JACKSONVILLE, Fla. — Winn-Dixie Stores has announced that it will convert all SaveRite-branded grocery stores to conventional Winn-Dixie-branded stores and discontinue the SaveRite banner.

"Phasing out the SaveRite banner makes sense and supports Winn-Dixie’s neighborhood marketing strategy," Winn-Dixie chairman, president and CEO Peter Lynch said. "For several years, Winn-Dixie’s business strategy has placed an emphasis on merchandising to the needs, tastes and preferences of local yet diverse neighborhoods, which means we strive to customize our product assortment to fit the lifestyles of the communities we serve. By aligning all 484 stores under one Winn-Dixie banner, we will be able to ensure a more consistent shopping experience for all of our guests — regardless of the type of neighborhood in which we operate.”

Six SaveRite locations in two states will convert to the Winn-Dixie store format:

  • Two stores located in Jacksonville, Fla. (1012 Edgewood Ave., and 201 W. 48th Street);

  • One store located in Orlando, Fla. (3201 W. Colonial Dr.);

  • One store located in Tampa, Fla. (2525 E. Hillsborough Ave.);

  • One store located in Hattiesburg, Miss. (4400 Hardy St.); and

  • One store located in Laurel, Miss. (170 Beacon St.)

The conversion from SaveRite to Winn-Dixie will take roughly four months and should be complete in the fall, the company reported. SaveRite stores will remain open to serve guests throughout the conversion process. All current SaveRite team members will remain in the store locations as new Winn-Dixie team members.

The conversion from SaveRite to conventional Winn-Dixie stores will increase the number of available products in the stores as well as provide guests with value and meal solutions like “Make-A-Meal” and “What-A-Deal” promotions, the company reported.

Former SaveRite guests will be able to sign up for a new Winn-Dixie Customer Reward Card, which will provide instant discounts on thousands of items, specially-marked throughout the store. Guests can still use manufacturers’ coupons for additional savings, but also will be able to enroll in the Winn-Dixie’s Baby Club program and Upromise’s college savings program.

With the new Winn-Dixie Customer Reward Card, guests who shop in Jacksonville and Tampa, Fla., will be able to enroll in the Fuelperks! reward program.

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NRF survey: Back-to-school shoppers using smartphones, tablets

BY DSN STAFF

WASHINGTON — A survey released Thursday by the National Retail Federation found that nearly one-third of tablet owners will use the device to purchase back-to-school items.

According to NRF’s 2011 Back-to-School and College surveys conducted by BIGresearch, consumers with smartphones and tablets will use their devices to research products, redeem coupons, look up store information and even make purchases.

“Retailers are using everything in their arsenal to attract customers whenever and wherever they want to shop — and mobile retailing is a big part of that strategy,” NRF president and CEO Matthew Shay said. “Consumers looking to save time and money while shopping for school items will be able to find their favorite brands in an instant, complete their checklists, and purchase what they need all with a swipe of their finger.”

Though shopping via a smartphone or tablet device is still an emerging trend, many Americans already are keen on the concept. The survey found 4-in-10 (39.6%) college shoppers and 3-in-10 (30.2%) kindergarten through 12th grade shoppers with tablets said they plan to use their tablet devices to purchase products for back to school this year.

When it comes to smartphone shopping, 18.8% of kindergarten through 12th grade shoppers and 16.8% of college shoppers with smartphones said they will make purchases via their device.

Of the college shoppers with tablets, freshmen, juniors and graduate students will be the ones using tablet devices the most to purchase their school items. Nearly half of surveyed freshmen (47.2%), juniors (47.5%) and graduate students (47.4%) said they plan to purchase school products via their tablet.

According to data released in July, NRF found the average family with children in grades K-12 and in college will spend $603.63 and $808.71, respectively.

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IMS launches biosimilar market-measurement tool

BY Alaric DeArment

DANBURY, Conn. — With the global biosimilars market expected to expand nearly sixfold by the middle of the decade, market research firm IMS Health is launching a market-measurement tool for drug makers interested in getting into the space, the company said.

IMS announced the launch of IMS MIDAS Biosimilars, which it said would establish an industry-verified standard market definition for the biosimilars segment, enabling consistent analyses across geographies, therapies and manufacturers in more than 70 countries. Biosimilars, also known as follow-on biologics, are knock-off versions of biotech drugs.

"Innovative products and expanding indications are fueling new patient treatment options and greater demand for biologics around the world," IMS principal for global generics Alan Sheppard said. "For companies looking to expand in this space or to evaluate the competition, IMS can help track the performance and potential of existing biosimilars and determine how the segment is changing over time — all key to ensuring effective portfolio strategies and maximizing return on investment."

The IMS Institute for Healthcare Informatics estimated that global spending on biosimilars, which reached $311 million last year, will grow to more than $2 billion by 2015, with biosimilars expected to hit the U.S. market by 2014, thanks to a regulatory approval pathway in the Patient Protection and Affordable Care Act.

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