CENTER STORE

Winn-Dixie couples flu-prevention groceries with flu shot

BY Michael Johnsen

JACKSONVILLE, Fla. — Winn-Dixie Stores on Wednesday upped the ante in its pursuit of administering more flu shots this year — through Sept. 20 guests who use their Customer Reward Card when getting a seasonal flu vaccination will pay a $5-discounted rate of $24.99 for the shot and will receive five free bonus grocery items — fresh fruit, orange juice, hand sanitizer, wipes and tissues — valued at $12.71.

The flu shot promotion is part of Winn-Dixie’s "What-A-Deal” program for flu season for the second consecutive year.

“By offering this deal, our guests not only save money, but they also enjoy the convenience of being vaccinated by their neighborhood Winn-Dixie pharmacists with no appointment required,” stated John Fegan, Winn-Dixie’s VP pharmacy.

Specifically, shoppers taking advantage of the deal will recieve a 3-lb. bag of new crop Eastern Jonamac apples, a 64-oz. container of Minute Maid orange juice, an 8-oz. bottle of Top Care hand sanitizer, a 35-count package of Winn-Dixie disinfecting wipes and a 65-count or 85-count box of Winn-Dixie facial tissues, the company stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Scotties debuts Laura Ashley Collection at Target

BY Allison Cerra

BURLINGTON, Mass. — Facial tissue brand Scotties has launched the Laura Ashley Collection, an exclusive line that will be sold at Target this month.

Offering a new twist on home décor, Scotties has paired its facial tissue with Laura Ashley’s signature prints. Scotties said it plans to expand its design portfolio in 2012, with plans for retail expansion across the United States.

“Research shows that consumers care about the design of a facial tissue box just as much as they care about the quality of the product inside,” Scotties director of marketing Joe Richards said. “When we asked consumers what design brand they would like to see created as a tissue box, Laura Ashley was at the top of the list.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Kraft outlines benefits of splitting business

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods chairman and CEO Irene Rosenfeld said that taking the company’s performance to the next level required "a bold approach," referring to last month’s announcement to split the business into two independent, publicly traded entities.

Speaking at the Barclays Capital Back-to-School Consumer Conference on Wednesday, Rosenfeld said that each of the soon-to-be-created companies — including a high-growth global snacks business and high-margin North American grocery business, which will be put in effect in late 2012 — was "the best way to stage our businesses for long-term success, the best way for shareholders to value each business and the best way to ensure a bright future for our people."

As previously reported, Kraft Foods announced that the global snacks business will consist of the current Kraft Foods Europe and Developing Markets units, as well as the North American snacks and confectionery businesses. The North American grocery business would consist of the current U.S. beverages, cheese, convenient meals and grocery segments and the nonsnack categories in Canada and food service.

Rosenfeld noted that the global snacks business would include such billion-dollar brands as Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident, while the North American grocery business would include such billion-dollar brands as Kraft, Maxwell House, Oscar Mayer and Philadelphia in its portfolio.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?