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Winn-Dixie carries out ‘Neighbors Helping Neighbors’ program for earthquake relief efforts

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie Stores on Thursday implemented its “Neighbors Helping Neighbors” program in all of its 514 stores to help support the American Red Cross disaster relief efforts in Haiti.

“Neighbors Helping Neighbors” allows Winn-Dixie customers to donate to the Red Cross by simply indicating the amount of their choosing (between 50 cents and $500) at the cash register. The cashier will automatically add that amount to the total bill.

“Many of our customers and associates have loved ones who have been affected by this tragedy,” stated Mary Kellmanson, group VP marketing. “This program allows Winn-Dixie, along with the community, to take part in the crucial relief effort.”

Additionally, the Winn-Dixie Foundation and the Western Union Foundation have partnered to donate $200,000 to the American Red Cross International Response Fund. Western Union, through its global foundation, has activated its Agent Gift Matching Program in support of Haiti, matching one-for-one Agent donations from around the world.

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Delhaize Group to close 15 Food Lion stores

BY Allison Cerra

BRUSSELS, Belgium International food retailer Delhaize Group announced the closure of 15 Food Lion stores as part of its restructuring plan.

Pierre-Oliver Beckers, Delhaize president and CEO, said the closings are part of the implentation of the company’s New Game Plan for 2010, which will intergrate the organization, increase flexibility and yield cost savings. The stores, Beckers said, which include 15 Food Lion locations and 1 Bloom store, were underperforming.

“The new U.S. restructuring plan… is a critical element of the recently announced New Game Plan which will fund key initiatives such as major price investments as well as our accelerated store opening and remodel programs,” he said. 

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Fresh & Easy opens three new stores in California

BY Allison Cerra

FRESNO, Calif. A regional supermarket chain announced the opening of four new stores.

Fresh & Easy said Thursday it is opening three stores is Fresno, Calif., which will revive the city’s downtown area. These openings are the first in decades, the company said. While one store opened Jan. 14, the other two will follow next month, specifically, Feb. 3 and Feb. 24.

“Fresh & Easy is excited to be a part of the revitalization of downtown Fresno because everyone deserves access to fresh, wholesome food at affordable prices,” said Fresh & Easy CEO Tim Mason. “We are thrilled at the wonderful reception we have received from our new neighbors in this wonderful community.”

Fresh & Easy has also made it a priority to lessen its impact on the environment – on average, Fresh & Easy stores use 30% less energy than a typical supermarket and utilize technologies like solar tracking skylights, automatically dimming lights, and LED lighting. Fresh & Easy recycles or reuses all its shipping and display materials and uses environmentally-friendly trailers to transport food. The company is a pilot member of the LEED Volume Certification Program and has invested in a 500,000-sq.-ft. solar roof installation on its distribution center in Riverside, California.

Fresh & Easy operates stores in Souther California, Arizona and Nevada.

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