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Willy Wonka introduces larger, chewier Nerds candy

BY Alaric DeArment

GLENDALE, Calif. Nestle’s Willy Wonka Candy Factory division announced Monday that it would introduce a bigger, chewier version of its Nerds candy brand.

Giant Chewy Nerds will include the crunchy Nerds shell and a jelly bean in the center. They will be available in strawberry, grape, watermelon, lemon and orange flavors.

As part of its promotion, Willy Wonka is also letting children and teenagers sing original lyrics about the candy in its Loss for Lyrics video contest. The winner of the contest, which ends Sept. 21, will fly to Los Angeles to record his or her song professionally with Raven-Symone, star of the Disney Channel’s “That’s So Raven.”

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Media group runs online campaign for Mars’ Gummi Burst

BY Jenna Duncan

BOSTON Rolling out is new Gummi Burst chewy Starburst candies, Mars has announced a partnership with Digitas digital content creator to extend its messahe that Gummi Burst individually-wrapped candies are perfect for sharing.

The “Share Something Juicy” campaign created by Digitas shows animated Starburst candies in Web videos YouTube. The videos have already become fodder for video bloggers.

Digitas senior vice president of marketing, Todd Stanley, said, “It really is a fresh look at their digital strategy. It’s targeting a very fickle and hard-to-reach … audience for Starburst.”

Short videos promoting Gummi Burst are currently running on a specially-dedicated Starburst channel on YouTube. Bloggers and home video creators are encouraged to write about and participate in online messaging and discussions.

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Smart Start cereal encourages women to get heart-healthy at breakfast

BY Jenna Duncan

BATTLE CREEK, Mich. As part of the roll-out of Kellogg’s new Smart Start Strawberry Oat Bites cereal, the company is encouraging women of all ages to eat healthy with their hearts in mind.

“Heart health is a journey that requires a person to set their own goals and define success for themselves,” director of nutrition marketing for Kellogg Company, Jennifer Garrett, Ph.D., said. “Smart Start Strawberry Oat Bites cereal is one easy step along the way to accomplishing those goals.”

A serving of Smart Start Strawberry Oat Bites contains potassium and whole-grain as well as other heart-healthy ingredients. Additionally, Smart Start cereals are low in sodium.

Kellogg Company, the maker of cereals, cookies, crackers, toaster pastries, frozen waffles, and other foods reported a net sales of nearly $12 billion in 2007.

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