HEALTH

Willow introduces hands-free, mobile breast pumping solution

BY Michael Johnsen

MOUNTAIN VIEW, Calif.  — Willow on Thursday introduced a breast pump mobile solution that untethers mom from the wall outlet. The new breast pump fits easily inside a bra, allowing women to achieve their breastfeeding goals without pressing pause on their own lives.

In a proprietary research study by Willow, 89% of moms claimed that their dream pump would be hands-free and wouldn't involve a cumbersome special bra and 67% said their ideal pump wouldn't require them to undress. So Willow designed a pump to fit conveniently into a woman's bra to allow her to pump discreetly while dressed. And for the 44% of moms who wished they didn't have to be connected to a machine that limited their mobility, the Willow pump leaves behind the external tubes, cords and desktop pumps so busy, multi-tasking moms can pump wherever the day takes them.

"We knew there had to be a better solution," said John Chang, chief technology officer for Willow. "We believe in designing with our ears. We listen, really listen to moms and what they need.  I am so proud of the Willow team. We are a mission-driven group of mothers, fathers and experienced inventors who created a better solution for moms' needs."

Willow works quietly and discreetly inside a woman's bra, collects milk in an enclosed leak-proof bag and tracks milk volume with an app.

"Current breast pumps require women to step out of life. Willow lets women live their lives," said Naomi Kelman, CEO and president of Willow. "We believe in bringing dignity and humanity to the breast pumping experience, because women shouldn't have to undress or give up who they are – or how they move – to be a mom."

Named with a nod to the willow tree that is strong and nurturing while able to bend to great challenges, Willow is FDA-cleared and will be available this spring with a suggested retail price of $429.  

Willow will be unveiled for the first time at the Consumer Electronics Show in Las Vegas during the Baby Tech Summit, as well as appearances at the ShowStoppers and Pepcom/Digital Experience events.

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Reliefband set to launch Reliefband Neurowave in early 2017

BY Michael Johnsen

LAS VEGAS  — Reliefband Technologies on Tuesday unveiled its Reliefband Neurowave for the drug-free relief from nausea, retching and vomiting caused by morning sickness and motion sickness, including the motion sickness associated with VR SIM.  

"For the 60 million Americans who frequently suffer with motion sickness and the nearly 80% of women who experience morning sickness during pregnancy, the Reliefband Neurowave is simply life-changing," stated Nick Spring, CEO Reliefband Technologies. "The Reliefband Neurowave was developed in response to customers who told us they had given up hope of controlling their nausea," he said. "We wanted to help those who are sick of feeling sick by making a drug-free device that is easy-to-use and elegant to wear over long periods. This way they can start living their lives without the worry, embarrassment, discomfort and inconvenience nausea can bring."

The device allows users to travel without fear of sickness from many common leisure pursuits such as cruising, fishing, amusement rides or staying in the VR game. It will be commercially available in the second quarter of 2017 and will be priced around $150.

The Reliefband Neurowave applies accurately programmed pulses with highly specific waveforms, frequency and intensity to modulate the median nerve on the underside of the wrist. This precise activity (technically referred to as "neuromodulation") uses the body's natural neural pathways to block the waves of nausea produced by the stomach.

 

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A&D Medical brings next-gen blood-pressure monitoring to CES

BY Michael Johnsen

LAS VEGAS  — A&D Medical is set to feature its new line of ULTRACONNECT blood pressure monitors at the CES exhibit, the company announced Wednesday. On display in A&D Medical's special CES Exhibit Suite, the new upper arm and wrist smart blood pressure monitors represent the ongoing expansion of the company's WellnessConnected product platform.

"These will be the most technologically-advanced blood pressure monitors on the market," stated Terry Duesterhoeft, president and CEO of A&D Medical.  "We designed the new products based on feedback from consumers, who wanted simplified products with easy-to-use wireless capability, while also delivering accurate measurements that can be seamlessly shared with healthcare providers."

The new A&D Medical ULTRACONNECT blood pressure monitors offer unique features, including an offline, stand-alone operation that allows for the subsequent transfer of up to 100 readings to the A&D Connect app at a later time and multi-user support functionality for five users plus a guest.

As with existing A&D Medical WellnessConnected devices, users will be able to operate the smart blood pressure monitors with their mobile device using the company's free companion app – A&D Connect – designed to enhance the end-user experience with engaging and easy-to-use features such as graphing, trending, unlimited memory, reminders and goal setting.

"The new product line leverages our deep experience in designing and delivering connected products to both consumer and healthcare spaces," Duesterhoeft said.

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