Will Vitamin Packs do to VMS what Dollar Shave Club did to razors?
SEATTLE — Vitamin Packs on Thursday entered the personalized nutrition market using a proprietary algorithm called Sage that uses inputs about lifestyle and nutrition habits while examining more than 650 potential medication interactions to recommend supplements that are personalized for each customer.
"We are thrilled to introduce Vitamin Packs to health-conscious Americans who want to achieve better health through nutrition," stated Jason Brown, CEO Vitamin Packs. "Nutrition is more than a one-size-fits-all approach – it's about understanding how your body works, what fuels it for success and how it interacts with prescription medications. A number of factors can impact vitamin, mineral and nutrient needs," he said. "That's why personalized nutrition is so important, and that's why we created Vitamin Packs. Our supplement recommendations are designed to provide only what your body needs. No more, no less."
Vitamin Packs' start dates back to 1999 when the founders saw an opportunity to personalize nutrition for consumers through intelligent technology they developed called "Vitamin Advisor." Today, the company introduced the next generation of its technology – Sage – which thrives on information it collects from peer-reviewed scientific studies, patient visits and the wisdom of Vitamin Packs' expert physicians and nutritionists.
"It's refreshing to work with a company that is passionate about tailoring nutrition to individual needs and wants," commented Michael Roizen, the original chief wellness officer of the Cleveland Clinic and chairman of Vitamin Packs' science advisory board. "Vitamin Packs takes the guesswork out of nutrition by being a trusted wellness advisor, and I'm honored to provide my medical perspective to help shape holistic health for consumers."
To ensure accuracy of vitamin and nutrient recommendations, the Vitamin Packs' science advisory board monitors and evaluates the latest nutrition and lifestyle scientific research.
Vitamin Packs' free Nutritional Assessment can be accessed at www.vitaminpacks.com to reveal the vitamin and nutrient combinations that are unique to a customer's body, lifestyle and health habits. Every month, a 28-day supply of vitamins and nutrients individually packaged in tear-off pouches are delivered to the customer.
It costs as low as $1 per day for Vitamin Packs, depending on the number of recommended supplements customers choose to add to their daily regimen. Customers may cancel the service at any time. Subscriptions include unlimited access to a personalized Knowledge Center where customers will receive nutrition and wellness news, tips and insights curated by Vitamin Packs' experts.
Nicholas Hall challenges OTC marketers to do better in latest conference
MORRISTOWN, N.J. — Nicholas Hall hosted its first regional North American OTC Conference here late last month, presenting a lineup that featured topical, on-point discussions and presentations around the business of over-the-counter medicines in the U.S.
H2-Pharma launches multivitamin line for those with malabsorption conditions
MONTGOMERY, Ala. — H2-Pharma on Wednesday launched their MultiVitamin ABDEK family of vitamin offerings. MultiVitamin ABDEKs are specifically formulated for individuals with malabsorption conditions, such as Cystic Fibrosis, that have difficulty in absorbing fat-soluble vitamins.
"We are pleased to make available the ABDEKs line of vitamins that fit a specific need, and we will continue to support patients and their caregivers with specialized needs with our future offerings," stated Bryce Harvey, president H2-Pharma. "Our commitment is and will continue to be to foster innovation within our industry by developing new ideas and programs which will benefit each one of our customers and partners."
H2's ABDEK product line provide key fat-soluble vitamins (A, D, E and K) in a water-miscible form, as well as essential vitamins from the water-soluble group like vitamin C and the B-complex vitamins.
MultiVitamin ABDEKs are gluten-free, and are available in 3 dosage forms: chewable tablets, pediatric drops and softgel capsules. In addition, H2's MultiVitamin ABDEKs meet the daily recommended vitamin supplementation suggested by the Cystic Fibrosis Foundation when taken as directed.