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Whoopee! American Greetings brings the laughs

BY Allison Cerra

CLEVELAND Jokers will be sure to embrace the latest laugh-out-loud card line from American Greetings.

The greeting card company announced its first-ever whoopee-cushion greeting card line, called "It’s a Gas!" Each card in the collection is an actual whoopee cushion that can be signed and sent in an accompanying envelope.

 

"Consumers often tell us that surprising friends and family with the greeting cards they choose is the best part of the experience, so we are always looking for ways to introduce unexpected ideas," said Mary McClain, creative director of new product concepts at American Greetings. "With ‘It’s a Gas!,’ we have a really fun format that is silly and unique and sure to put a big smile on anyone’s face, which is what we strive for in every card we create."

 

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Walgreens: Mini-tender offer is a no-go

BY Allison Cerra

DEERFIELD, Ill. A drug store chain advised shareholders against tendering their shares after being alerted of an unsolicitied “mini-tender” offer.

Walgreens on Wednesday said that the offer, made by TRC Capital, seeks to purchase up to 3 million shares, or approximately 0.3%, of the outstanding Walgreens common stock at a price of $33 per share. The drug store chain said the offer should be rejected since it is below the current market price for the shares and is subject to “numerous conditions.” The offer was received on Nov. 3.

Mini-tender offers occur when a company seeks to acquire less than 5% of stock from another company. TRC Capital, a Toronto-based investment firm, has attempted to acquire stock from various companies, including drug maker Novartis and Philip Morris International.

The Securities and Exchange Commission advises against mini-tender offers, stating that “some bidders make these offers at below-market prices, hoping that they will catch investors off guard if the investors do not compare the offer price [with] the current market price.”

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Come fly with me: Orbitz, Walgreens partnership looks to secure travelers’ health

BY Allison Cerra

CHICAGO and DEERFIELD, Ill. In an effort to keep travelers healthy throughout the holiday season, a leading global online travel company and one of the nation’s largest drug store chains have joined forces through new cross-promotional marketing programs.

Orbitz Worldwide and Walgreens said their partnership will allow them to offer exclusive travel discounts and deals to Walgreens customers on Orbitz.com — while Orbitz customers will benefit from special offers on products and services at Walgreens’ 7,600 locations — and will highlight consumer research and educational campaigns focused on being a healthy traveler.

In line with the announcement, the companies released results of a consumer poll in which 25% of holiday travelers surveyed had travel plans interrupted by unexpected illness. What’s more, 41% of respondents believed that traveling does increase their chances of getting sick and taking such preventive measures as hand-washing and using hand sanitizer (58%) or getting the flu shot (29%) boost their chances of remaining healthy during holiday travel.

 

“This re-inforces the need to educate travelers about important yet easy steps they can take to stay healthy during the holiday travel season,” said Cheryl Pegus, Walgreens chief medical officer. “As travelers place a growing emphasis on health and wellness, we’ll provide the resources and information to help them stay well throughout the year.”

 

 

Both companies will support the program with cross-promotional brand visibility, educational outreach to customers and ongoing publicity efforts throughout 2011.

 

 

“This partnership will help improve the holistic travel experience for individuals and families, first focusing on raising awareness for our customers about preventive healthcare measures that can help make for a happy holiday,” said Jeanenne Tornatore, senior travel editor of Orbitz.com. “A major underlying goal is to further educate and inform travelers and encourage them to be proactive about seeking advice from healthcare experts about how they can maintain a healthy lifestyle during the holidays.”

 

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