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Whole grain, bran intake may reduce death risk in diabetic women

BY Allison Cerra

NEW YORK Women who consume bran and whole grain foods are less likely to die from cardiovascular disease and other causes, researchers reported in the American Heart Association’s journal, Circulation.

The study — led by senior author Lu Qi, M.D., Ph.D., and colleagues — used data from 7,822 women diagnosed with Type 2 diabetes. During up to 26 years of follow-up, 852 deaths occurred, including 295 from cardiovascular disease in the diabetic women. The researchers used data from the food frequency questionnaires to calculate consumption of whole grain and its sub-components of bran and germ, as well as cereal fiber, in grams per day. They then divided the women into five groups based on their consumption of whole grain and its components.

Women who ate the most bran had 9.73 grams (median value) per day; those with the lowest consumption ate less than 0.8 grams (median value) per day.

The result: Women with Type 2 diabetes who ate the most bran had an average 35% lower risk of death from CVD and a 28% reduction in death from all causes than women who ate the least amount.

“To my knowledge, this is the first study of whole grain and its components and risk of death in diabetic patients,” said Qi, assistant professor of medicine at Harvard Medical School and assistant professor of nutrition in the Harvard School of Public Health. “Patients with diabetes face two to three times the risk of cardiovascular disease and premature death compared to the general population. These findings suggest a potential benefit of whole grain, and particularly bran, in reducing death and cardiovascular risk in diabetic patients.”

The American Heart Association recommends a dietary pattern rich in whole-grain, high fiber foods and that half of an individual’s grain intake should come from whole grains.

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Dr Pepper suits up as soft drink partner for ‘Iron Man 2’

BY Allison Cerra

PLANO, Texas In line with the premiere of “Iron Man 2,” Dr Pepper recently launched an advertising campaign saluting the comic book hero and film.

Comic book creator Stan Lee appears in the television spot as a Stark Industries custodian who finds his coworker stuck in a Dr Pepper vending machine after attempting to suit up as Iron Man. In addition to the ad spot, Dr Pepper also has launched a contest in which fans have the opportunity to various prizes, including an LG gift card, Microsoft Xbox 360 and more.

“Dr Pepper is thrilled to be working with Marvel and Stan Lee in support of Iron Man 2. Our fans are their fans and it’s an ideal match,” said Tony Jacobs, VP marketing for Dr Pepper.

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FMI elects new officers, board members

BY Allison Cerra

ARLINGTON, Va. The Food Marketing Institute has elected two new vice chairmen and five new board members, in line with its annual showcase in Las Vegas.

The industry group said David Ball, president and CEO of Ball’s Price Chopper/Hen House Markets in Kansas, will be vice chairman of independent retailers and will continue to serve as chairman of FMI’s independent operator advisory board. Additionally, Safeway chairman, president and CEO Steven Burd will be FMI’s vice chairman of finance.

New members of FMI’s board of directors include:

  • Jim Donald, president and CEO of Haggen
  • Dennis Eidson, president and CEO of Spartan Stores, a grocery wholesaler and retailer based in Grand Rapids, Mich.
  • Joey Hays, owner and president of five supermarkets under the Food Rite banner, based in Dyer, Tenn.
  • Tom Heinen, president and COO of Heinen’s Fine Foods
  • Steve Junqueiro, president of Save Mart Supermarkets.

“These new leaders bring to FMI great vision, talent, creativity and utmost dedication to the industry. They exemplify the many ways we serve our customers, communities and, ultimately, America. They make FMI’s leadership more diverse, running companies large, mid-sized and small, including retailers and wholesalers, and many of their businesses are family-owned,” said FMI president and CEO Leslie Sarasin.

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