BEAUTY CARE

Whole Foods: ‘Organic’ cosmetics, personal care items must have official seal by 2011

BY Antoinette Alexander

AUSTIN, Texas Whole Foods Market has announced that it is requiring all personal care products and cosmetics making an “organic” claim sold in its U.S. stores be third-party certified by June 1, 2011.

Under the new guidelines, all products making an “organic” product claim (e.g., “organic shampoo”) must be certified to the USDA’s National Organic Program standard. Products making a “made with organic ingredients” claim also must be certified to the NOP standard, and products making a “contains organic ingredients” claim must be certified to the NSF 305 ANSI Standard for Organic Personal Care products, a consensus-based industry standard accepted by the American National Standards Institute and managed by NSF International.

“At Whole Foods Market, our shoppers do not expect the definition of organic to change substantially between the food and non-food aisles of our stores,” stated Joe Dickson, quality standards coordinator for Whole Foods. “We believe that the ‘organic’ claim used on personal care products should have just as strong a meaning to the ‘organic’ claim used on food products.”

The USDA has stated that personal care products can be certified to the NOP standard, but such certification is not mandatory for non-food products. To honor the authenticity of the organic label, Whole Foods is requiring organic certification to ensure that claims on product labels are accurate.

Whole Foods currently is working with suppliers to transition their label claims to the meet these standards: 1. Products making an “Organic” product claim: Must be certified to the USDA’s National Organic Program standard for organic (>95%) products. 2. Products making a “Made with Organic ______” claim: Must be certified to the USDA’s National Organic Program standard for Made with Organic (>70%) products. 3. Products making a “Contains Organic ______” claim: Must be certified to the NSF/ANSI 305 Organic Personal Care Standard. 4. Products listing an organic ingredient in the “Ingredients:” listing: Organic ingredient must be certified to the USDA NOP standard.

Suppliers who are making an “organic” claim have until Aug. 1, 2010 to submit their plans for compliance and until June 1, 2011 to be in full compliance, the company stated.

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Kimberly-Clark announces executive changes

BY Antoinette Alexander

DALLAS The company behind Kleenex and Scott has announced executive changes that “will further enhance its focus on continuous improvement, global sourcing and sustainability.”

Current company president Jan Spencer was named SVP continuous improvement, sourcing and sustainability, while Kimberly-Clark’s current SVP and chief strategy officer, Christian Brickman, will succeed Spencer in his new role as president. Elane Stock, who currently serves as national VP of the American Cancer Society, will join the company in mid-August as SVP and chief strategy officer.

Stock and Brickman will transition the strategy role through the end of August. The other executive changes are effective Sept. 1.

“Jan, Chris and Elane have excellent track records leading significant business growth initiatives,” said chairman and CEO Thomas Falk. “Jan’s extensive background driving operational effectiveness and sustainability across multiple areas of our business will contribute greatly to our ability to deliver on our global business plan. Chris’s general management and strategy experience make him the ideal successor to further strengthen our Kimberly-Clark Professional business. And Elane has done significant management consulting with Fortune 500 companies in the consumer products and retail sectors that gives her the right experience to lead our company’s strategic planning process.”

Kimberly-Clark also named Nancy J. Karch, director emeritus of McKinsey and Co. — an independent management consulting firm — to its board of directors. 

Commenting on Karch’s election to the board, Falk said, “Nancy is a recognized expert in general merchandise retailing and has a strong background in corporate strategy, marketing and consumer packaged goods. This experience, combined with her management consulting background, will greatly benefit our company.”

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Beiersdorf promotes VP marketing

BY Antoinette Alexander

WILTON, Conn. Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP global business unit, skin care. The promotion comes as part of the company’s emphasis on skin care as its primary growth vehicle and its goal of being even closer to markets.

In his new role, Maurer will oversee Beiersdorf’s skin care business globally, which includes face, hand and body, sun and lip care. He will manage each of these categories on a global level to set the brands’ innovation strategy and overall marketing direction. He will report to Markus Pinger, executive board member responsible for brands and supply chain.

For the last five years, Maurer has served as VP marketing for all Beiersdorf brands in the United States. During this time he set a new marketing direction for the Nivea and Eucerin brands, serving as the driving force behind the Nivea “Touch and Be Touched” platform and the newly launched Eucerin Skin First platform, both of which have resulted in expanded market share and footprint for all Beiersdorf brands in the United States.

“Since joining the leadership team in the United States five years ago, Nicolas’ strategic vision and implementation across our brands have made a significant impact to our business. Creative communication platforms and large-scale programs, such as Nivea’s Times Square activation on New Year’s Eve, have been instrumental in the re-imagination and market growth of the Nivea brand. I am confident in his ability to replicate the same level of excitement when he turns his attention globally,” stated Iain Holding, president of Beiersdorf.

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