BEAUTY CARE

Whole Foods kicks off Be Good to Your Whole Body campaign

BY Antoinette Alexander

AUSTIN, Texas — Whole Foods Market is celebrating Earth Month by focusing on educating consumers on its organic body care guidelines, eco-friendly packaging efforts and the evaluated ingredients in premium body care products through its Be Good to Your Whole Body campaign.

"We’ve expanded organic standards to body care, we’re using greener and promoting greener packaging and we’re insisting on even safer ingredients in all body care products," stated Jeremiah McElwee, global Whole Body coordinator at Whole Foods Market. "By setting even higher standards and working closely with manufacturers, we’re always increasing the quality, availability and selection of eco-friendly products in the Whole Body department."

In-store lectures and podcasts provide information on Whole Foods’ environmentalism efforts within Whole Body. Topics include what to look for on labeling when selecting safer, more natural, eco-friendly alternatives, options for responsible packaging and how it reduces environmental impact, and Whole Foods Market’s organic body care guidelines.

Last June, the company introduced its organic body care guidelines to ensure that all cosmetics and personal care products labeled "organic" have at least 95% organic ingredients. Products labeled with made with any organic claims must meet specific USDA organic criteria, and anything listed as "organic" in the ingredient list must be certified to the USDA-standard.

Whole Foods Market’s packaging changes take into account that nearly one-third of all municipal solid waste in the United States is packaging. The company is selecting products that utilize post-consumer recycled plastics, and its 365 Everyday Value brand and Whole Foods brand are utilizing and transitioning to nearly 100% post-consumer recycled plastic bottles for body care and supplements.

Whole Foods Market’s quality standards team examines each personal care ingredient in products sold nationally in Whole Body. Currently, Premium Body Care lists more than 300 ingredients as unacceptable.

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Philosophy’s new skin care collection aids redness, sensitivity

BY Antoinette Alexander

PHOENIX — Philosophy has introduced its new Keep the Peace skin care collection for redness and sensitivity.

Keep the Peace features advanced barrier rejuvenation technology, multiple antioxidants and soothing ingredients, the company stated. The products are suitable for all skin types.

The collection includes protective color corrector SPF 20 ($38), super soothing moisturizer for redness and sensitivity ($38), super soothing serum for redness and sensitivity ($38), and super soothing instant relief mask for redness and sensitivity ($40).

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Nature’s Gate expands portfolio with new hand creams

BY Antoinette Alexander

CHATSWORTH, Calif. — Nature’s Gate is expanding its portfolio in May to include the new Herbal Blend hand creams, the first hand products from the personal care brand and the latest additions to the Herbal Blend collection.
 
Nature’s Gate Herbal Blend hand creams combine certified organic shea butter, soybean oil and sunflower oil with botanical extracts to hydrate, nourish and pamper dry hands.
 
The Nature’s Gate Herbal Blend hand cream collection includes:

  • Rose: Rosehips, rich in vitamin C, nourish with antioxidants while calendula and sage calm dry skin;
  • Cherry Blossom: Cherry bark, aloe and linden flower offer soothing properties; and
  • Orchid: Antioxidant-rich holy basil, black tea and spirulina work to protect dry hands.

Nature’s Gate Herbal Blend hand cream is free of parabens, phthalates, synthetic fragrance, polyethylene glycol, mineral oil, petrolatum and animal-derived ingredients, and never is tested on animals. All products are vegan.
 
The hand creams have a suggested retail price of $6.99 each and will be available in May.

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