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Whole Foods gets in step with GeoPalz kid-friendly pedometer program

BY Michael Johnsen

BOULDER, Colo. — GeoPalz on Tuesday announced its partnership with Whole Foods around an endcap featuring the companies line of kid-friendly pedometers.

Along with distributing promotional flyers and hosting in-store GeoPalz demos, Whole Foods will showcase GeoPalz in its “Back to School Essentials” displays within the stores. The store’s team members will be active participants in the GeoPalz program. Each will wear a button encouraging shoppers to, “Ask me how many steps I’ve taken!”

Steps recorded by GeoPalz convert into points, which are then tallied on the GeoPalz website and redeemed for prizes, including gift cards donated by Whole Foods Market, the company stated.

Whole Foods Market is rolling out GeoPalz 2D pendulum pedometers that are worn on the hip and are available in 24 kid-friendly designs targeting children ages 5 years and older. GeoPalz motivates children and their families to be active by converting their steps into points that can be redeemed for free activity-based products, sports equipment and outdoor toys on the GeoPalz website.

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Two Food Lion stores receive gold certification from EPA’s GreenChill

BY Allison Cerra

SALISBURY, N.C. — The U.S. Environmental Protection Agency has awarded two Food Lion stores its 2011 gold-level GreenChill store certification award.

The stores are located in Conyers, Ga., and Columbia, S.C. Food Lion became a founding partner with the EPA’s GreenChill program in 2007.

"Today’s announcement reinforces Food Lion’s commitment to being a responsible corporate citizen by conserving energy and protecting the environment," said Rick LaCroix, market VP for Food Lion’s Southeastern markets. "We are honored to receive this award, and look forward to continuing to serve our communities."

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Health Market Science appoints former Dendrite exec as SVP

BY Alaric DeArment

KING OF PRUSSIA, Pa. — Data and data management services provider Health Market Science has appointed Mark Cieplik as SVP life sciences sales, the company said.

In his new position, Cieplik will be responsible for revenue growth and client satisfaction in HMS’ largest business segment.

Prior to working for HMS, Cieplik worked in sales, marketing and operations leadership positions for nine years at Dendrite, now Cegedim.

"During his nine-year tenure at Dendrite, Mark was a key member of the management team that grew the company to over $350 million," HMS EVP sales John Schultz said. "His expertise will help fuel his team’s vision and the aggressive goals we’ve set for client reach and revenue growth at Health Market Science."

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