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Whole Foods appoints Jason Buechel as chief information officer, global VP

BY Alaric DeArment

AUSTIN, Texas — Natural foods retailer Whole Foods Market has appointed a former Accenture executive as its global VP and chief information officer, the company said.

Whole Foods announced the appointment of Jason Buechel, who will report directly to co-CEO Walter Robb and CFO Glenda Flanagan, overseeing the technology team in the company’s Austin, Texas, headquarters and 12 regional offices in the United States and the United Kingdom.

"In addition to enhancing our existing IT capabilities, Jason will play a significant role in helping expand and improve our customer experience through the use of technology," Robb said. "We are thrilled to have him join our team."

Buechel previously worked for Accenture for 12 years as senior executive and managing director within the retail operations practice, being promoted to partner in 2009 and working with retailers in strategic planning, delivery and operational management of information technology and business capabilities.


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Budweiser to unveil Budweiser Black Crown

BY Alaric DeArment

ST. LOUIS — Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

The brewing company announced plans to unveil Budweiser Black Crown on Jan. 21, based on 12 recipes, six beers brewed for national sampling and 25,000 opinions from the company’s "Project 12" competition. The company plans to broadcast the first 30-second television advertisement during Super Bowl XLVII on Feb. 3.

The recipe was created by Budweiser brewmaster Bryan Sullivan of Los Angeles, and the result is an amber lager that blends two-row caramel malt and four types of domestic hops, with an alcohol content of 6% ABV.

"People respond really well to Budweiser Black Crown, which has a little more body and color and a touch more hop character than our flagship Budweiser lager," Sullivan said. "As brewmasters, we spend most of our time in the brewhouse. Project 12 gave us a chance to hear firsthand from the people we brew our beers for."

 

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Lean Cuisine spruces up healthy eating with new Salad Additions line

BY Rebecca Haughey

SOLON, Ohio — Lean Cuisine on Tuesday announced the launch of its new Salad Additions, a line of meal-worthy salad combinations that are prepared in a steam pouch in minutes to spruce up in-home salads.

"For Lean Cusine Salad Additions, we wanted to think beyond the traditional," said Mike Niethammer, Lean Cusine director of marketing. "These entrees are the first of their kind in the frozen aisle. The combination of mouth-watering chicken and vegetables, culinary-inspired dressings and crunchy toppings paired with your choice of fresh, crisp lettuce makes for a truly modern dining experience."

Available in four varieties, Lean Cuisine Salad Additions feature premium ingredients, such as grilled white meat chicken, crisp vegetables, chilled culinary-inspired dressings and crunchy toppings. All the consumer has to do is add their own lettuce. Salad Additions varieties include an Asian-Style Chicken Salad with sesame ginger vinaigrette, edamame, pineapple, broccoli, yellow and orange carrots, and crispy noodles, and a Southwest-Style Chicken Salad with chipotle ranch dressing, black beans, sweet corn, roasted red peppers and pablano peppers with crispy tortilla strips.

The new Salad Additions will be available in the frozen aisle of supermarkets nationwide beginning this month.

 

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