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Whoa, baby! Bazooka expands one brand’s line

BY Allison Cerra

NEW YORK Confectioner Bazooka announced it is extending its Baby Bottle Pop line to include rattle-shaped lollipops.

Debuting in Berry Blast and strawberry flavors, Baby Bottle Pop Rattlerz rattle just like the infant toy and makes noise when shaken.

“The rattle-like, whimsical shape and sound of Rattlerz encourages consumers to let loose and have fun, which is what the Baby Bottle Pop brand is all about,” said John Budd, VP marketing at Bazooka.

Bazooka is a division of The Topps Co.

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‘Stick It’ with Matador beef jerky

BY Allison Cerra

MINONG, Wis. Jack Link’s Matador beef jerky is beefing up its marketing with its new Stick It campaign.

With momentum and awareness continuing to build for the brand, Matador’s new campaign invites even more meat stick lovers to experience the bold and spicy flavor of Matador snack sticks for themselves, with the belief that once they try Matador they’ll never go back.

Matador recently launched its newest beef jerky product, the flamin’ hot stick, which now is available at stores nationwide.

"Within one year, Matador beef jerky introduced three stick flavors and four jerky flavors, and expanded our distribution nationwide," said Mark Catlin, director of marketing for Matador beef jerky. "And in less than two short years, Matador has already earned its place as one of the top national meat snack brands."

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Odwalla gets PlantBottle packaging

BY Allison Cerra

HALF MOON BAY, Calif. Odwalla is getting greener.

By March 2011, all of the brand’s single-serve bottles will tote PlantBottle packaging. The new Odwalla package, which will be 100% recyclable, will help to reduce dependence on nonrenewable resources, the company said.

 

“Plants do such a good job of making our juice, Odwalla hired them to help make our bottles,” said Alison Lewis, president at Odwalla. “Doing good things for the community and building a business with heart are core guiding principles of Odwalla’s vision. PlantBottle packaging is just the latest step in our continued commitment to the environment. … [It] can be recycled again and again in today’s recycling facilities. The redesigned plastic represents a significant step in our sustainability efforts and in protecting the planet."

 

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