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Whoa, baby! Bazooka expands one brand’s line

BY Allison Cerra

NEW YORK Confectioner Bazooka announced it is extending its Baby Bottle Pop line to include rattle-shaped lollipops.

Debuting in Berry Blast and strawberry flavors, Baby Bottle Pop Rattlerz rattle just like the infant toy and makes noise when shaken.

“The rattle-like, whimsical shape and sound of Rattlerz encourages consumers to let loose and have fun, which is what the Baby Bottle Pop brand is all about,” said John Budd, VP marketing at Bazooka.

Bazooka is a division of The Topps Co.

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Consumers spend about $73 for Halloween items, survey finds

BY Allison Cerra

NEW YORK More than two-thirds of consumers are planning to spend an average of $73 for Halloween, according to the October American Express Spending and Saving Tracker.

While 68% of consumers planned to spend about $73 on Halloween items, 65% of consumers surveyed said most of the spending would go to candy and decorations, followed by Halloween costumes (30%), activities (20%) and attending or hosting a Halloween party (14%).

The American Express survey also found that 1-in-4 consumers ranked Halloween as the No. 1 nongift-giving holiday they spend on, which may be a good sign for retailers this fall.

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Odwalla gets PlantBottle packaging

BY Allison Cerra

HALF MOON BAY, Calif. Odwalla is getting greener.

By March 2011, all of the brand’s single-serve bottles will tote PlantBottle packaging. The new Odwalla package, which will be 100% recyclable, will help to reduce dependence on nonrenewable resources, the company said.

 

“Plants do such a good job of making our juice, Odwalla hired them to help make our bottles,” said Alison Lewis, president at Odwalla. “Doing good things for the community and building a business with heart are core guiding principles of Odwalla’s vision. PlantBottle packaging is just the latest step in our continued commitment to the environment. … [It] can be recycled again and again in today’s recycling facilities. The redesigned plastic represents a significant step in our sustainability efforts and in protecting the planet."

 

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