Whitman resigns from P&G’s board of directors
CINCINNATI Former eBay CEO Margaret Whitman has resigned from Procter & Gamble’s board of directors, according to a filing with the Securities and Exchange Commission.
In addition to resigning from P&G’s board, Whitman also stepped down from the boards of eBay and DreamWorks Animation SKG on Dec. 31.
The move has sparked widespread speculation that Whitman is gearing up for a run for governor of California. According to published reports, a person close to Whitman said she had to decide whether or not to run for governor over the holidays and the board resignations were intended to clear the deck and are a clear indication of her intention.
Unilever teams with EcoHangers to promote new Degree deodorant for women
ENGLEWOOD CLIFFS, N.J. Looking to reach women in an environmentally friendly way, Unilever’s Degree deodorant brand is promoting its new Degree Women Ultra Clear product on EcoHangers.
Unilever has teamed up with Hanger Network, a provider of in-home marketing through its network of 35,000 dry cleaners, to advertise the new product.
Beginning in December and continuing throughout January, Hanger Network is distributing several thousand Degree Women Ultra Clear branded EcoHangers to women in select cities, including New York Chicago, Los Angeles and Washington D.C.
The EcoHangers are being distributed via dry cleaners and replace the traditional wire hangers typically used with garments. Many of these locations are within close proximity to retailers carrying the product, helping to drive traffic into participating stores.
“The EcoHanger campaign allows Degree to reach women in a new, unique fashion,” said Malini Patel of Degree. “The campaign’s targeted and impactful nature complements our brand message really nicely, and provides value for both our consumers and retail partners.”
Several other manufacturers have also used EcoHangers in their marketing plans, including Revlon, L’Oreal and Johnson & Johnson.
Crest, Oral-B put emphasis on dental health with Operation Smile
CINCINNATI Procter & Gamble’s Crest and Oral-B oral care brands are encouraging people nationwide to pledge to see the difference in their smile and make a difference in children’s smiles around the world through a promotion that will run from January through March.
Through a partnership with Operation Smile, a worldwide children’s medical charity, Crest and Oral-B will make a monetary and product donation to the charity when people purchase Crest and Oral-B products at retail between January and March.
The not-for-profit, volunteer medical services organization provides reconstructive facial surgery to indigent children and young adults in developing countries. Since its inception in 1982, Operation Smile volunteers have provided surgeries for more than 120,000 children and young adults all over the world.
The campaign is designed to not only help children and young adults in need, but to also celebrate the results of a landmark study. During a four-week study conducted by dental health professionals at the University of Florida, participants who used Crest Pro-Health toothpaste and rinse together with the Oral-B Vitality Precision Clean power toothbrush experienced up to “7x better plague removal” to help fight cavities and gingivitis, according to P&G.