Whitman resigns from P&G’s board of directors
CINCINNATI Former eBay CEO Margaret Whitman has resigned from Procter & Gamble’s board of directors, according to a filing with the Securities and Exchange Commission.
In addition to resigning from P&G’s board, Whitman also stepped down from the boards of eBay and DreamWorks Animation SKG on Dec. 31.
The move has sparked widespread speculation that Whitman is gearing up for a run for governor of California. According to published reports, a person close to Whitman said she had to decide whether or not to run for governor over the holidays and the board resignations were intended to clear the deck and are a clear indication of her intention.
U.S. shoppers slow to embrace organic beauty, food products, study says
SHELTON, Conn. Despite the buzz surrounding organic beauty and food items, these items have not yet gained mainstream acceptance by U.S. consumers, according to a recently released study by TABS Group.
“There is a significant gap between the hype and reality of consumer purchase behavior with regard to organic products,” said Kurt Jetta, president and founder of the marketing research and consulting firm. “Less than 40% of adults claim to have purchased anything from the major organic categories in the last six months.”
According to the study, organic beauty care products were found to have low mainstream acceptance with stated purchase for organic skin care at 5% and organic hair care and cosmetics at 4% and 3%, respectively.
Organic fresh fruit had the highest purchase incidence at 27%, with organic fresh vegetables close behind at 26%. Organic dairy products, eggs and milk were cited for purchase by 18% and 17% of U.S. adults, respectively. Frozen organic products like vegetables, fruit and ice cream, had low purchase levels at 5% to 6%.
By contrast, non-organic products for all of the above categories had household penetration levels of well above 70%, according to TABS Group.
“The findings are consistent with trends we have been tracking in retailer sales data,” Jetta said. “Very few of these products have meaningful sales levels in traditional mass market retailers, even the ones that are very strong in the natural food and specialty channels.”
Maker of Nivea sponsors New Year’s Eve special, hands out samples
NEW YORK Beiersdorf, the maker of the Nivea brand, rang in the New Year in a big way by sponsoring NBC’s New Year’s Eve with Carson Daly and handing out samples of its new lip care products in Times Square.
For television viewers, the sponsorship was impossible to miss as the New Year’s Eve countdown special featured a countdown clock with the Nivea brand on it. Nivea commercials also ran on NBC that night as part of the marketing initiative.
Meanwhile, those who gathered in Times Square to experience the dropping of the ball first hand received samples of the brand’s new Lip Care line. Nivea also captured kissing couples on camera.
In addition, consumers were invited to visit www.Niveaxoxo.com to send a free digital kiss that arrived to recipients at midnight. The Web site is now inviting consumers to submit their favorite hugging or kissing picture to the Nivea XOXO Photo Contest for a chance to be featured in a special online ad on Valentine’s Day.
In the fall, Beiersdorf broadened its portfolio with the introduction of Nivea Lip Care and launched its “Kiss and Be Kissed” campaign to support the launch. The collection includes, but is not limited to, Glossy Lip Care for a natural glossy shine without the sticky residue; Tinted Lip Care in cherry and passion fruit flavors; Pearly Shimmer Lip Care that offers a pearly shimmer effect; and Anti-Aging Lip Care SPF 4, which promises to enhance the fullness of lips and reduce the appearance of fine lines.