Whitman resigns from P&G’s board of directors
CINCINNATI Former eBay CEO Margaret Whitman has resigned from Procter & Gamble’s board of directors, according to a filing with the Securities and Exchange Commission.
In addition to resigning from P&G’s board, Whitman also stepped down from the boards of eBay and DreamWorks Animation SKG on Dec. 31.
The move has sparked widespread speculation that Whitman is gearing up for a run for governor of California. According to published reports, a person close to Whitman said she had to decide whether or not to run for governor over the holidays and the board resignations were intended to clear the deck and are a clear indication of her intention.
U.S. shoppers slow to embrace organic beauty, food products, study says
SHELTON, Conn. Despite the buzz surrounding organic beauty and food items, these items have not yet gained mainstream acceptance by U.S. consumers, according to a recently released study by TABS Group.
“There is a significant gap between the hype and reality of consumer purchase behavior with regard to organic products,” said Kurt Jetta, president and founder of the marketing research and consulting firm. “Less than 40% of adults claim to have purchased anything from the major organic categories in the last six months.”
According to the study, organic beauty care products were found to have low mainstream acceptance with stated purchase for organic skin care at 5% and organic hair care and cosmetics at 4% and 3%, respectively.
Organic fresh fruit had the highest purchase incidence at 27%, with organic fresh vegetables close behind at 26%. Organic dairy products, eggs and milk were cited for purchase by 18% and 17% of U.S. adults, respectively. Frozen organic products like vegetables, fruit and ice cream, had low purchase levels at 5% to 6%.
By contrast, non-organic products for all of the above categories had household penetration levels of well above 70%, according to TABS Group.
“The findings are consistent with trends we have been tracking in retailer sales data,” Jetta said. “Very few of these products have meaningful sales levels in traditional mass market retailers, even the ones that are very strong in the natural food and specialty channels.”
Crest, Oral-B put emphasis on dental health with Operation Smile
CINCINNATI Procter & Gamble’s Crest and Oral-B oral care brands are encouraging people nationwide to pledge to see the difference in their smile and make a difference in children’s smiles around the world through a promotion that will run from January through March.
Through a partnership with Operation Smile, a worldwide children’s medical charity, Crest and Oral-B will make a monetary and product donation to the charity when people purchase Crest and Oral-B products at retail between January and March.
The not-for-profit, volunteer medical services organization provides reconstructive facial surgery to indigent children and young adults in developing countries. Since its inception in 1982, Operation Smile volunteers have provided surgeries for more than 120,000 children and young adults all over the world.
The campaign is designed to not only help children and young adults in need, but to also celebrate the results of a landmark study. During a four-week study conducted by dental health professionals at the University of Florida, participants who used Crest Pro-Health toothpaste and rinse together with the Oral-B Vitality Precision Clean power toothbrush experienced up to “7x better plague removal” to help fight cavities and gingivitis, according to P&G.