BEAUTY CARE

Whitening products find new ways to brighten smiles

BY Antoinette Alexander



The tooth-whitening segment may not be as red hot as it was in years past, but it’s still on the upswing as consumers continue to look for ways to achieve a whiter, brighter smile. 
According to SymphonyIRI Group, a Chicago-based 
market research firm, sales of tooth-whitening products inched up about 0.6% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


Looking to drive greater sales, manufacturers continue to develop products that promise even greater results. For example, Procter & Gamble celebrated during New York Fashion Week 2012 the launch of its newest Crest 3D White products, which includes the new Crest 3D White Intensive Professional Effects Whitestrips. The new whitestrips promise to deliver professional-level whitening results in seven days.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.

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Brushing up on innovation

BY Antoinette Alexander

Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


Looking ahead, manufacturers will continue to innovate as evidenced by Colgate-Palmolive. In the first quarter, the company expanded its Colgate 360 franchise with the launch of Colgate 360 Surround Sonic Power, which removes bacteria in three ways. The brush has surround bristles, wraparound cleaner, and a cheek and tongue cleaner.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.

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Anti-aging slips with prestige shift

BY Antoinette Alexander

Sales of facial anti-aging skin care products at mass have been on the down slope. According to SymphonyIRI Group, sales of facial anti-aging products slipped 4.2% during the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


The decline could be due to more shoppers buying prestige skin care as the economy sees some improvement. Karen Grant, VP and senior global industry analyst at NPD Group, stated that, “from the stellar increases in prestige skin care to the continued gains in makeup, to the double-digit rebound of fragrance, prestige beauty is experiencing a time of unprecedented growth.”

 

 

The article above is part of the DSN Category Review Series. For the complete Anti-Aging Sell-Through Report, including extensive charts, data and more analysis, click here.

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