Wheaties celebrates champions with retro boxes
MINNEAPOLIS — Wheaties is introducing three new Wheaties boxes that feature retro images of former "Wheaties Champions."
The cereal brand said touting images of Muhammad Ali, Bruce Jenner and Mary Lou Retton on its boxes is designed to call out how these three athletic legends have continued to inspire America’s future athletes.
“Their respective records speak for themselves, but it is their legendary performances that have made each champion an inspiration to so many,” Wheaties marketing manager Betsy Frost said. “Wheaties’ fans have long asked for these icons to be featured on the box again. We’re thrilled to fulfill their requests and once again honor each athlete’s spirit of championship.”
Safeway cooks up a new competition
PLEASANTON, Calif. — Safeway is launching a first-of-its kind competition that could land one chef a job with the Safeway Culinary Kitchens and his/her recipe included in the Open Nature Skillet Meal line.
The competition will culminate in a final cook-off at the Safeway Culinary Kitchens in Pleasanton, Calif., where chefs will cook their original, delicious and nutritious skillet meals. Executive chef Alexandra Guarnaschelli, who appears on Food Network’s "Chopped" and "Iron Chef," will join an experienced judging panel of Safeway chefs and executives to select the winning chef who will join the culinary team.
"We know our busy shoppers want delicious, healthier and convenient meals," said Mike Minasi, president of marketing at Safeway. "Our state-of-the-art Culinary Kitchens feature 4,000 sq. ft. of food development work space, including a kitchen set-up reminiscent of what our shoppers have in their homes. It is here that we are able to develop innovative Safeway food products tailored to what our shoppers want – great tasting food at affordable prices."
Safeway will be hosting the regional cook-offs at the following three campuses: California Culinary Academy in San Francisco, Le Cordon Bleu College of Culinary Arts in Seattle and Le Cordon Bleu College of Culinary Arts in Chicago on April 23rd, 25th, and 27th respectively. Safeway is encouraging top-notch chefs everywhere, from culinary schools to restaurants, to participate in this competition.
Hain Celestial adds Almond Dream yogurt to portfolio
MELVILLE, N.Y. — It’s official: Hain Celestial has added a nondairy-based yogurt to its portfolio.
As previously reported, the company said it would launch a low-fat yogurt line, made with real almonds, under the Almond Dream brand that would cater to lactose-intolerant customers or those looking for less dairy. The yogurt line will be available in four flavors: plain, vanilla, strawberry and mixed berry.
"We are very excited about the new additions to the Almond Dream brand," said Basel Nassar, COO of Hain Celestial’s Hain refrigerated foods division. "Customer feedback from in-store demos is incredibly positive and consumers are delighted by the rich and creamy taste and texture and the fact that it is a nondairy yogurt."