HEALTH

Want Align? Get in line!

BY DSN STAFF

NEW YORK —You don’t have to look any further than the Align box on the shelf—or the empty space where it used to be—to realize just how popular probiotics have become. Align is selling fast.

For the 52 weeks ended Feb. 24, sales of Procter & Gamble’s lead probiotic supplement were up 433% to $28.7 million across food, drug and mass (minus Walmart), according to Information Resources Inc.

Already, 1-in-4 probiotic purchases is going to the Align brand, P & G noted. The brand is similarly the leading probiotic recommended by gastroenterologists.

P&G rolled out Align to full distribution in mid-March 2009, which means in the nearly 12 months since its launch, Align has generated more than $23 million on top of the $5 million base the brand had prior to full distribution.

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HEALTH

Merix unveils new over-the-counter genital herpes treatment

BY Michael Johnsen

BARRINGTON, Ill. Merix Pharmaceutical unveiled its new Fast-Results! genital herpes treatment this month while attending the ECRM Cough, Cold and Allergy conference in Dallas.

The only OTC treatment for genital herpes, Fast-Results! answers an unmet need of people who suffer painful symptoms associated with genital herpes outbreaks. Designed to be used in conjunction with prescription medication, Fast-Results! also brings needed treatment to consumers who cannot afford prescription medication.

Fast-Results! genital herpes treatment is comprised of Merix’ patented technology Viracea, which contains an approved ingredient under the FDA OTC antiseptic/antimicrobial monograph, the company stated. At clinical trial, Viracea was shown to be effective in lesions caused by herpes.

According to Centers for Disease Control and Prevention, 16% of Americans currently suffer from genital herpes, which equates to approximately 37 million adults.

“We believe there is a very strong market need for this product,” stated Merix CEO Meryl Squires. Several major retailers have already committed to carrying Fast-Results! genital herpes treatment, Squires said. CVS will begin stocking in mid-May, soon thereafter followed by Rite Aid.

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CHPA honors Stan Barshay with outstanding achievement award

BY Michael Johnsen

AVENTURA, Fla. The Consumer Healthcare Products Association on Friday honored recently retired Stan Barshay, former chairman Schering-Plough Consumer Healthcare, with its Ivan D. Combe Distinguished Service Award. The award recognizes outstanding achievements that advance self-care and the public health through business or volunteer efforts.

The award was established in honor of Ivan D. Combe who was extremely active in CHPA activities and served on the Association’s board of directors from 1958 until his death in January 2000.

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