BEAUTY CARE

Sparking clinical skin care

BY DSN STAFF

LOS ANGELES —Following years of research and 10 new technology patents, skin care brand Neutrogena has introduced its new Neutrogena Clinical.

To develop Neutrogena Clinical, scientists at the company looked to bioelectricity, the body’s innate electrical signaling system. Neutrogena scientists discovered a way to create tiny, ion-mineral conductors within a topical formulation that, once activated, work like “miniaturized batteries” to simulate bioelectricity and increase positive ion flow. This helps minimize visible signs of collagen loss, improve facial definition and reduce the appearance of wrinkles and sagging skin.

The collection, which hit stores the first week of March, includes facial lifting wrinkle treatment SPF 30 ($39.99); eye lift contouring treatment ($39.99); lifting wrinkle treatment starter system—SPF 30 and eye ($49.99); and facial lifting wrinkle treatment night ($39.99).

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Mac opens Times Square flagship

BY DSN STAFF

NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.

The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.

With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.

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Rite Aid brings back free skin cancer screenings

BY Allison Cerra

CAMP HILL, Pa. Rite Aid and Aveeno are sponsoring the Skin Cancer Foundation’s Road to Healthy Skin Tour, offering Americans free full-body skin cancer screenings and the latest sun care information.

Rite Aid, which has been a presenting sponsor of the tour since it started in 2008, will kick off its leg of the tour Friday, when the tour stops at the first of two Atlanta Rite Aid stores before heading east to Charlotte, N.C. The 2010 tour stops at Rite Aid stores in the District of Columbia and in 17 states as follows, in order of appearance: Georgia, North Carolina, Maryland, Virginia, New Jersey, Connecticut, Massachusetts, Pennsylvania, Ohio, Michigan, Kentucky, Tennessee, California, Oregon, Washington, Utah and Colorado.

In addition to the free skin cancer screenings, visitors also can pick up educational materials explaining how to perform monthly skin checks at home and how to guard daily against the sun. Coupons and samples of sun protection products also will be available.

"Rite Aid is proud to be sponsoring this unique tour because proactive initiatives such as health screenings are a crucial part of Rite Aid’s overall mission to help our patients lead healthier lives," said Robert Thompson, Rite Aid EVP pharmacy.

Click here for more information.

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