Sparking clinical skin care
LOS ANGELES —Following years of research and 10 new technology patents, skin care brand Neutrogena has introduced its new Neutrogena Clinical.
To develop Neutrogena Clinical, scientists at the company looked to bioelectricity, the body’s innate electrical signaling system. Neutrogena scientists discovered a way to create tiny, ion-mineral conductors within a topical formulation that, once activated, work like “miniaturized batteries” to simulate bioelectricity and increase positive ion flow. This helps minimize visible signs of collagen loss, improve facial definition and reduce the appearance of wrinkles and sagging skin.
The collection, which hit stores the first week of March, includes facial lifting wrinkle treatment SPF 30 ($39.99); eye lift contouring treatment ($39.99); lifting wrinkle treatment starter system—SPF 30 and eye ($49.99); and facial lifting wrinkle treatment night ($39.99).
Mac opens Times Square flagship
NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.
The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.
With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.
Alexa Ray Joel to be Prell’s new spokeswoman
KING OF PRUSSIA, Pa. Ultimark Products, which specializes in the acquisition, development and marketing of consumer products, is reviving the Prell shampoo brand with the help of singer/songwriter Alexa Ray Joel.
Joel, daughter of musician Billy Joel and supermodel Christie Brinkley, will be the new face of Prell. In the mid-1980s, Brinkley was advertised as the “Prell Girl.”
The deal marks Joel’s first advertising campaign, which includes the original song “Hideaway,” which she wrote and performed for the commercial.
Ultimark has partnered with The Emerson Group to distribute Prell throughout the United States.
“With Prell Shampoo, Ultimark Products has the opportunity to showcase our expertise in both sales and marketing as we look to refresh this iconic shampoo,” stated Chris Dominello, CEO of Ultimark Products. “Since we announced our plans to use Alexa Ray Joel in our sales and marketing campaign we have already seen growth in the brand.”