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PepsiCo AMPs up the energy

BY DSN STAFF

PURCHASE, N.Y. —PepsiCo is extending its AMP franchise with two new products. AMP Energy juice is Pepsi’s first foray into the energy juice category. Pepsi’s VP marketing for the brand said the new introduction is positioned toward consumers who were not interested in coffee to solve their energy needs, but wanted something beyond traditional energy drink offerings.

The new 100% AMP energy juice drink contains taurine, ginseng and guarana, so it provides consumers with B and C vitamins, as well as an energy boost. AMP energy is available in 12-oz. resealable bottles, in orange and mixed berry flavors.

AMP Energy also added sugar-free Lightning Drink to its lineup, making AMP the first energy brand to offer a sugar-free, flavored drink on the market. The lemonade-flavored energy beverage is designed for consumers who want to keep calories in check.

The energy-drink segment’s dollar sales surged more than 8% in the drug store channel for the 52 weeks ended Jan. 24, according to SymphonyIRI Group.

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Khloe Kardashian partners with U by Kotex

BY Allison Cerra

NEW YORK U by Kotex has partnered with Khloe Kardashian to encourage women to join the Declaration of Real Talk campaign, designed to empower women to openly discuss vaginal health.

The Declaration of Real Talk is part of the launch of the innovative and stylish U by Kotex product line developed by Kimberly-Clark, creators of the Kotex brand and the feminine care category. Featuring sleek black packaging and brightly colored wrappers, the self-expressive design of the tampons, pads and liners mirrors the line’s goal of supporting women in having bold discussions about their health. The line was created in response to women’s shared frustration with today’s institutional look and uninspired attitude of the feminine care category, U by Kotex said. Recently, U by Kotex debuted new commercials, poking fun at the way feminine care products are advertised with the tagline, “Why are tampon ads so obnoxious?”

The company said its partnernship with Kardashian will promote social change and inspire women to speak out against societal pressures and censorship.

“I’m happy to help U by Kotex start breaking down this wall of euphemisms – literally,” said Khloe Kardashian. “I’ll gladly take a sledgehammer to the things holding women back and want everyone to join me in supporting this cause.”

For more information, visit www.UbyKotex.com.

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Pringles debuts new multigrain potato chips

BY Allison Cerra

CINCINNATI Pringles is rolling out a tasty twist on multigrain snacks.

New Pringles Multigrain is the latest addition to the Pringles family and comes in three mouth-watering varieties: truly original, creamy ranch and cheesy cheddar. As part of the nationwide rollout, Pringles and Celebrity Chef Tyler Florence are working together to make it easy for consumers to also make a difference while trying new Pringles Multigrain with the “U Taste. We Donate” campaign.  Enter the UPC code from any can of Pringles Multigrain between March 15 through June 30 at http://www.pringlesmultigrain.com/ and Pringles will donate $1 (with a total donation of up to $100,000) to Share Our Strength, an organization working to end childhood hunger in America.

“New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great,” said Bryan Hamilton, Pringles brand manager.  “Just one taste and you’ll never think of multigrain snacks the same again.”

Pringles Multigrain crisps are available at U.S. mass, grocery and drug retailers.

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