BEAUTY CARE

Break away from outbreaks

BY DSN STAFF

BARRINGTON, Ill. —Merix Pharmaceutical unveiled its new Fast-Results! genital herpes treatment March 1. The only over-the-counter treatment for genital herpes, Fast-Results! answers an unmet need of people who suffer painful symptoms associated with genital herpes outbreaks, and it can be used in conjunction with a prescription therapy for genital herpes.

Fast-Results! genital herpes treatment is comprised of Merix’s patented technology Viracea, which contains an approved ingredient under the Food and Drug Administration OTC antiseptic/antimicrobial monograph, the company stated.

According to the Centers for Disease Control and Prevention, 16% of Americans currently suffer from genital herpes.

No matter how the herpes treatment is categorized, it should drive traffic. According to Nielsen Group data for the 52 weeks ended Feb. 20 across food, drug and mass, all lip remedies were relatively flat, up only 0.7% to $530.7 million. Foot preparations, which include jock itch remedies and other antifungals, totaled $193.6 million in sales, down 7.4%.

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Mac opens Times Square flagship

BY DSN STAFF

NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.

The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.

With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.

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Veet debuts new Suprem’Essence line

BY Antoinette Alexander

PARSIPPANY, N.J. Veet, a hair depilatory brand by Reckitt Benckiser, has introduced just in time for summer its new Suprem’Essence line of hair removal products.

The formulation is made with essential oils and has a new rose fragrance.

“Women can trust Veet to provide them not only with the ultimate in at-home hair removal but also the spontaneity and freedom from inhibition that razors can’t provide,” stated Veet senior brand manager Ashwini Dumaswala. “Adding the new rose scent to the Veet experience is a benefit we are proud to provide.”

The products, available as of April 1, come in a gel cream tube, pump or spray-on format. The formulas promise to remove unwanted hair in three minutes for results that last up to twice as long as shaving.

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