BEAUTY CARE

Break away from outbreaks

BY DSN STAFF

BARRINGTON, Ill. —Merix Pharmaceutical unveiled its new Fast-Results! genital herpes treatment March 1. The only over-the-counter treatment for genital herpes, Fast-Results! answers an unmet need of people who suffer painful symptoms associated with genital herpes outbreaks, and it can be used in conjunction with a prescription therapy for genital herpes.

Fast-Results! genital herpes treatment is comprised of Merix’s patented technology Viracea, which contains an approved ingredient under the Food and Drug Administration OTC antiseptic/antimicrobial monograph, the company stated.

According to the Centers for Disease Control and Prevention, 16% of Americans currently suffer from genital herpes.

No matter how the herpes treatment is categorized, it should drive traffic. According to Nielsen Group data for the 52 weeks ended Feb. 20 across food, drug and mass, all lip remedies were relatively flat, up only 0.7% to $530.7 million. Foot preparations, which include jock itch remedies and other antifungals, totaled $193.6 million in sales, down 7.4%.

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Mac opens Times Square flagship

BY DSN STAFF

NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.

The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.

With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.

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Coty to launch Baby Phat’s Dare Me fragrance

BY Antoinette Alexander

NEW YORK Coty Beauty has announced the launch this spring of Kimora Lee Simmons’ newest fragrance called Baby Phat Dare Me.

The young, sexy scent marks the fifth fragrance that Simmons has created since partnering with Coty in 2005. Dare Me targets girls ages 16 to 24 years. The fragrance will be available beginning April in select stores nationwide, such as Walgreens, Target and Kohl’s.

The floriental fragrance opens with a smooth coconut top note that blends into a velvety blackberry creme and vanilla orchid with a warm dry down of creme de musk and sandalwood. The fragrance is complemented with a hot fuschia pink carton. The bottle is hot fuschia pink with a jeweled cap with metallic gold details.

The suggested retail price is $28 (1 oz. eau de toilette), $17 (0.5 oz. eau de toilette) and $12.99 (travel size eau de toilette).

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