Home Diagnostics launches TRUEmanager Diabetes Management Software
NEW YORK The business of blood glucose meters has always been a business of “what will they think of next?” When people with diabetes didn’t aggressively test because of the painful, daily pin pricks of their fingertips, manufacturers secured approval for alternate site testing. Manufacturers also developed no-coding meters to eliminate any errors in testing that may have resulted from miscoded testing strips, when that was identified as a potential interface issue.
And when the diagnosis of diabetes continued its steady northward climb, and the corresponding average age of the diabetic continued to drop, manufacturers began introducing smaller, inconspicuous meters or meters that incorporated a touch of individualized style.
All product differentiators designed to improve compliance and accuracy of testing.
But the chronic disease-state management tools that are coming out now — Home Diagnostics’ TRUEmanager diabetes management software today, LifeScan and Apple’s diabetes management prototype software announced in April and A&D Medical’s LifeSource wireless automatic blood pressure monitor shipped in December 2008 (it’s not just diabetes management) — all appear to pave the way toward a new, more comprehensive mode of managing chronic disease.
On the outset, that likely would translate into improved compliance, which means more test-strip sales and an increase in frequency visits around the coveted market-basket that diabetics carry. But, perhaps more importantly, as these diabetes management software programs featuring remote patient monitoring proliferates, it also may provide a new and very visible role for the pharmacist. With such programs as these, the role of the pharmacist has the potential to evolve from medicinal gatekeeper and quality assurance specialist to that of healthcare coach.
Perrigo promotes McCormick to consumer healthcare pricing and planning manager
ALLEGAN, Mich. Perrigo earlier this week promoted Shawn McCormick to consumer healthcare pricing and planning manager, where he will be responsible for managing pricing and business planning functions within CHC marketing.
McCormick, a four-year Perrigo veteran, most recently served as the CHC sales and marketing controller. Before joining Perrigo, he worked for Steelcase in finance and with BDO Seidman in auditing.
A Certified Public Accountant, McCormick earned his Bachelor’s of Business Administration in Accounting from Grand Valley State University in 2001.
Bausch & Lomb Vision Care adjusts focus on lens care
ROCHESTER, N.Y. Bausch & Lomb Vision Care on Friday announced a renewed focus on its ReNu brand of lens care solutions through a U.S. consumer rebranding effort that targets both eye care practitioners and consumers with messaging around ReNu Fresh Lens Comfort (formerly ReNu MultiPlus) and ReNu Sensitive Eyes (formerly ReNu Multipurpose Solution). New packaging around Sensitive Eyes begins shipping this month.
Additionally, the company recently established a dedicated U.S. lens care solution and eye care product sales force that primarily is responsible for engaging with eye care practitioners and keeping them updated on the benefits of B&L products for their patients and their practice. The sales team presently is focusing on eye care professionals across the East Coast, and will be moving its emphasis to the West Coast by next year.
“We felt that it was time to rejuvenate our original ReNu brand of lens care solutions … that clearly articulates the specific benefits of each formula,” stated Steven Robins, president, North America, Vision Care. “With ReNu Fresh Lens Comfort and ReNu Sensitive Eyes, we can more directly help meet existing consumer needs, such as the desire for a fresh lens feeling daily or for a solution that is gentle enough for sensitive eyes.”
B&L also has launched a fully integrated consumer marketing campaign, which includes www.renufresh.com, a free-standing advertising insert distributed in newspapers nationally, in-store shelf talkers and banners and an online advertising and search keyword campaign.
The Web site, which features lens care information and tips for consumers, includes a B&L Wear & Care video and a coupon for the Fresh Lens Comfort solution. Consumers also are able to vote for their favorite fresh image of the day.