PHARMACY

Cub Foods launches nutrition information program in stores

BY DSN STAFF

NEW YORK That connection between healthy foods and pharmacy is the most powerful card a supermarket pharmacy retailer can play in the battle for prescription-drug marketshare.

 

But to do it right, you truly need to leverage the assets of that pharmacy — you can’t just expect the customer to bridge that gap between food and pharmacy on her own. Programs like this leverage those assets and make a clear statement to their shoppers: “We do more than just fill the prescriptions your doctor writes; we can also help you realize those healthier-eating recommendations that your doctor makes.”

 

One Food Marketing Institute survey published last year found that while 80% of Americans were trying to eat healthier, only 1-in-10 do so on a regular basis. Everyone else needs help, and that need is forecasted to grow significantly over the next 10 years according to NPD Group market research. “As the population ages, levels of concern regarding food and nutrition are expected to rise,” stated Ann Hanson, director of product development at NPD, earlier this month.

According to another FMI report published in the summer of 2008, more than 48.1% of food retailers already were realizing this vital connection with their customers.

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PHARMACY

H.D. Smith elevates sales, purchasing leaders

BY Jim Frederick

SPRINGFIELD, Ill. Pharmacy wholesaler H.D. Smith has promoted two veteran executives in a continuing bid to strengthen its senior management ranks and boost its growth potential.

The latest moves include the promotion of Jeff Greer to VP sales and Bob Dynek Jr. to VP purchasing and trade relations.Greer, who joined the company in 2005 after long service with drug wholesale giant AmerisourceBergen, will lead an effort by H.D. Smith to expand into new service sectors. Dynek, an 11-year company veteran whose previous career included stints with General Drug Co., Foxmeyer Corp. and Louis Zahn Drug Co., will will have primary responsibility for purchasing and managing inventory service levels across all business segments.

“Moving Jeff and Bob into corporate headquarters will take full advantage of growth potential for the company,” said Dale Smith, chairman and CEO. “Together, they bring more than 50 years of expertise in pharmacy distribution and will be influential in helping us realize our goal of becoming the preferred pharmaceutical wholesaler nationwide.”

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PHARMACY

Diabetes not sole cause of depression in diabetic patients, study suggests

BY Anna Mcgrath

NEW YORK Increased risk of depression in diabetic patients could be the result of more frequent contacts with the medical system, rather than the disease itself, a new study suggested.

Previous research suggested that diabetic individuals faced a higher risk of depression, yet few studies accounted for the number of primary care visits that patients make, noted Patrick O’Connor of HealthPartners Research Foundation in Bloomington, Minn., and his colleagues.

To investigate, O’Connor and his colleagues analyzed records from a large medical group that treated about 225,000 patients between 1997 and 2003 and found that the likelihood of being newly diagnosed with depression fell as the number of times the patient visited the doctor increased.

Among the group of diabetic patients with few physician visits during the study period were 46% more likely to be newly diagnosed with depression during the course of the study. But for the diabetic patients who had more than 10 physician visits during the study period, the risk of a new depression diagnosis was similar to that of non-diabetic individuals who visited their physicians equally often.

The reason why people — diabetic or not — who visit the doctor less often are more likely to be depressed isn’t clear, the researchers said. “These data might indicate that primary care clinicians are good at recognizing depression after only a few visits,” they wrote. “Other explanations are possible, however; perhaps physician who do not recognize depression early are not likely to diagnose it later.”

This study was published in Annals of Family Medicine, July/August 2009.

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