PHARMACY

Bayer Diabetes Care launches ‘inspiring’ new online destination

BY DSN STAFF

NEW YORK Want to reach and effectively communicate with today’s diabetics? Then communicate with them through the news medium they turn to in favor of the nightly evening news, or even the morning paper that their grandparents turned to for information — the Internet.

 

That’s what Bayer Diabetes Care is accomplishing through the creation of an online destination center for newly-diagnosed diabetics, a destination center replete with Flash videos. They’re not the only healthcare organization tapping into the increased value of the Internet as a healthcare information resource, of course. But announcements like this underscores the value of the Internet in delivering that health content.

 

Consider this: 61% of American adults look online for health information, according to a recent Pew Internet survey of online usage.

In 2000, 46% of American adults had access to the internet, 5% of U.S. households had broadband connections, and 25% of American adults looked online for health information. Now, 74% of American adults go online, 57% of American households have broadband connections, and 61% of adults look online for health information.

That’s not to say traditional healthcare research resources, such as a doctor or pharmacists are no longer in vogue, but it is to say that online is more and more becoming a crucial cog in the delivery of any healthcare message. According to that Pew Internet survey, 86% of all adults still ask a health professional for advice; 68% of all adults ask a friend or family member and 57% of all adults use the Internet in search of health-related information.

Here’s another stat to consider — 41% of “e-patients” have read someone else’s commentary or experience about health or medical issues on an online news group, Web site or blog, much like the personal-experience videos posted on Bayer’s new diabetes site.

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FDA approves Par’s diabetes drug

BY Allison Cerra

WOODCLIFF LAKE, N.J. A generic drug maker has received final approval for a Type 2 diabetes treatment.

Par Pharmaceutical announced that the Food and Drug Administration approved its ANDA for nateglinide tablets. Nateglinide is a generic version of Novartis’ Starlix. Nateglinide tablets are indicated as an adjunct to diet and exercise to improve glycemic control in adults with Type 2 diabetes mellitus.

Par will begin shipping the 60-mg and 120-mg strengths of nateglinide to the trade immediately.

Annual U.S. sales of Starlix are approximately $124 million, according to IMS Health data.

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Sweetbay Supermarket clinic to launch campaigns aimed at women

BY Antoinette Alexander

TAMPA, Fla. It has been several months since the opening the USF Health Neighborhood Care Center within Sweetbay Supermarket and, according to a local news report, the clinic is launching campaigns aimed at women.

The move is yet another indication that convenience care clinics are expanding their services to drive clinic utilization and further augment – not replace – the medical community.

The opening of the clinic was originally reported in the Aug. 10 issue of Drug Store News.

According to a recent Tampa Tribune article, the clinic, which opened in partnership with USF Health, is launching campaigns aimed at women ages 35 to 55 to sign up for a bone density screening. It is also urging area residents to come in for seasonal flu vaccinations.

Although the companies have yet to launch an advertising campaign, the paper states, the clinic receives two to three telephone calls a day from people seeking directions to the store.

The clinic currently offers treatment for acute ailments and offers such services as camp physicals and vaccines. Patients can them be referred to the network of more than 350 doctors in the USF Physicians Group for further treatment, if needed.

The clinic opening was a significant development for the 103-store grocery chain and a continuation of a relationship with USF Health that began last year when Sweetbay was selected to open two pharmacies inside USF facilities.

Sweetbay is owned by Belgium-based Delhaize Group, with also owns Food Lion and Hannaford.

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