BEAUTY CARE

Wet n wild Beauty Benefits Web site launches

BY Antoinette Alexander

CITY OF INDUSTRY, Calif. Markwins North America has announced the launch of the wet n wild Beauty Benefits Web site.

The online community, located at www.wnwbeautybenefits.com, features beauty tips and tricks to create different looks, product information, news and events. Looking to bridge the gap between inner and outer beauty, the site also has a Lifestyle tab that offers tips from lifestyle experts. Topics, which will change monthly, include achieving career fulfillment and advice on how to properly manage stress.

A monthly contest—dubbed “Are You a Healthy Beauty?”—seeks submissions from women who are doing positive things in their lives to achieve beauty both inside and out. One winner will receive a professional travel case packed with an assortment of Beauty Benefits cosmetics in the winner’s best shades. The winner, along with four runners up, will be featured in the Healthy Beauty section of the Lifestyle tab.

Beauty Benefits is a new line of Lotus Marine Mineral makeup and brushes from wet n wild. The products are available at Wal-Mart, Meijer, Pathmark and HEB.

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BEAUTY CARE

Clean & Clear introduces Soft skin care products

BY Antoinette Alexander

SKILLMAN, N.J. Clean & Clear, a Johnson & Johnson Consumer Products brand, has introduced Soft, a moisturizing line of skin care products for younger consumers.

According to the company, consumer studies have shown that 84 percent of females aged 18 to 24 began using a facial moisturizer before they turned 18. While there are many facial products for young consumers on the market, many of them address acne and problem skin. The new Soft line is designed to be a healthy daily regimen for normal skin.

The line includes Clean & Clear Soft Night Cream formulated with Glycolic Acid that works to clarify skin throughout the night and promote a radiant complexion. There’s also the brand’s first treatment, the Clean & Clear Soft Steam In-Shower Facial, a one-minute treatment that is applied to the skin in the shower. The line also includes Clean & Clear Soft Purifying Cleanser, which is a conditioning, foaming face scrub that cleanses and exfoliates. To protect skin against the elements, there’s also Clean & Clear Soft Daily Moisturizer with SPF 15.

The products have a suggested retail price of $7.99 each.

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Jane & Co. launches first TV ad campaign

BY Antoinette Alexander

BALTIMORE, Md. Beauty company Jane & Co. is launching its first television campaign to better reach millions of women and further tap into the popular mineral makeup market.

As reported earlier this year in Drug Store News’ ECRM Cosmetics, Fragrance & Bath post show report, the new television campaign is in addition to the Jane Be Pure spring print campaign aimed at reaching nearly 20 million women. The print campaign can be seen in such magazines as Glamour, Allure and Lucky.

Playing off the name Jane—as in Tarzan and Jane—the new television spot shows a model applying the company’s Be Pure mineral makeup as she gets a text message from Tarzan. The text reads: “Jane, r u coming?” She is then seen swinging from a tree vine to meet the shirtless Tarzan. The tag line is “Jane Be Pure mineral makeup. It’s my Jane-eration.”

The mineral makeup collection is talc-free, oil-free, wax-free and fragrance-free. Products in the line include Mineral Powder, Mineral Foundation, Pillowed and Crushed Blushes and Eye Shadows.

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