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West Coast Chill energy drink now available coast to coast

BY Jason Owen

IRVINE, Calif. —  West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners, and which is also available in the world’s first self-chilling beverage can, patented and licensed by the Joseph Co. International, has expanded distribution and is now available in locations from coast to coast.

Superior Products Co., Northern California’s distributor of Budweiser and Pepsi products now proudly distributes West Coast Chill over a 40,000-sq.-mi. area up to the Oregon border. Founded in the 1940s, Superior Products Company is a family-owned and -operated company.

West Coast Chill, first introduced in California, including 7-Eleven franchises, and then throughout Texas, will now be available on the East Coast. Forty 7-Eleven locations in the Chesapeake/Norfolk, Va., area will begin carrying West Coast Chill products this week. "7-Eleven is known the world over for recognizing emerging brands and trendsetting products, and we are proud that franchises from coast to coast view West Coast Chill in the same light," said West Coast Chill CEO Mitchell Joseph.

West Coast Chill has now positioned itself as a premium alternative brand. This is evident in the success West Coast Chill has had at LA Fitness health club locations in Southern California.

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Reports: Costco food courts to switch to Pepsi

BY Alaric DeArment

NEW YORK — Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

Costco will start selling Pepsi instead of Coca-Cola products at its food courts starting in April, news media reported. Stores in two of its eight regions already had switched to Pepsi. The company has long sold a $1.50 hot dog-and-soda combination meal at its stores.

According to reports, the switch was not related to a dispute between Costco and Coca-Cola in 2009, when the club retailer temporarily stopped carrying Coke products in its stores.


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Nespresso introduces Linizio Lungo for the morning coffee-drinker

BY Rebecca Haughey

NEW YORK — Nespresso on Monday announced the addition of Linizio Lungo to its range of high-quality coffee. Linizio Lungo is a rich, smooth, velvety coffee with mild character and sweet round cereal notes, expressly created for America’s morning coffee drinker.

Created to provide a longer cup of coffee, Linizio Lungo joins the family of existing Nespresso Lungos: Vivalto Lungo, Decaffeinato Lungo and Fortissio Lungo.

Linizio, derived from the Italian inizio — the beginning, or initiation —evokes the start of the day. A pure Arabica from South America, Linizio Lungo is a well-rounded blend made of Brazilian and Colombian coffee. The Linizio Lungo Grand Cru, which will be part of the permanent Nespresso Lungo range, is designed like the rest of the range to be savored in a long cup or combined with fresh milk in cappuccinos and lattes, adding caramelized notes while preserving the roasted flavor.

Reflecting the time it is best enjoyed, the Linizio Lungo capsule is the warm, orange color of the rising sun. The new coffee is now available at Nespresso Flagship Boutiques, Nespresso Boutique-in-Shop locations, through the Nespresso Club and at Nespresso.com. A sleeve of Linizio Lungo will sell for $6.00.

 

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