We’re glad you’re here
The GMDC Health & Wellness @Retail 2013 event is being hosted in conjunction with the Food Marketing Institute and is focused on enhancing business opportunities for members of both associations interested in expanding category growth in health, beauty and wellness across the footprint of the entire store.
This conference provides GMDC and FMI members with a venue that leverages our two associations’ expertise and leadership in education, consumer insights, sales promotion, nutrition, marketing, merchandising and pharmacy. The skill sets of the executives attending this conference provide a great resource of talent and leadership from wholesalers, retailers, manufacturers, and service and solution providers who are engaged with strengthening the shopping experience of today’s consumers.
This year, GMDC is launching new ways of doing business at our conferences, and at the desktops of our members. During the conference, executive-level connectivity is being fueled by GMDC*Connect telepresence-empowered Senior Executive Conferences, or SECs, and prescheduled tabletop Controlled Casual Conference, or CCC, meetings. Make sure you visit our GMDC*Connect “Innovation Station” BYOD, or Bring Your Own Device, Booth to learn more about how you can connect your business communication devices — laptops, smartphones and tablets — to our new GMDC*Connect cloud-based network. This booth is located next to the registration desk and will be open for the entire five days during the conference.
On Sunday, we’re sponsoring two workshop sessions to showcase new programs. The first will highlight a member-only Global Virtual Store Tour repository in partnership with The RetailNet Group. If you’re interested in learning more about how to leverage this powerful new tool, you’ll want to attend a RNG-hosted workshop Sunday after lunch. The second workshop features a powerful selling and informational tool being launched by GMDC and The Retail Gateway, called GMDC365. GMDC365.org is a public website, built for members and nonmembers of GMDC, for all retail and supplier companies looking for category planning and product discovery conveniently streamlined to access from your office or laptop.
If you are not able to attend a Sunday workshop, both RNG and TRG will offer daily demonstrations in the CCC Lounge area throughout the conference.
GMDC continues to advance its educational leadership and business insights initiatives in 2013 and beyond. Available at this conference is a copy of the whitepaper that was released earlier this year, “Selling wellness across the entire store,” which outlines opportunities, based on exclusive consumer insights on how to monetize health/beauty/wellness and general merchandise products with concrete steps to make these products leaders at the retail level.
The GMDC Education Council also plans to release “The changing healthcare scene @ retail” this summer. It is an educational document that helps members and senior executives understand and profitably leverage the health-and-wellness opportunities triggered by the Affordable Care Act. This paper compellingly tells how retailers are in a sweet spot to deliver healthcare products and services. It states how retail mainstays — pharmacy, OTCs and clinics — can play a role in helping doctors and hospitals. It also offers essential tips for retail success in the changing U.S. healthcare environment.
This is an exciting year at GMDC, and we want you to take part by leveraging your membership not only at our conferences, but also year-round by staying connected with retail, wholesale, supplier and service company members via our many new services. Thank you for your continued support, and have a terrific conference.
Bill Anderson is chairman of the Global Market Development Center and group VP drug store, beauty, GM, floral and services for H-E-B.
Reflecting upon the legacy of Norm
In April, my wife Ann and I received the tragic news that our dear friend and longtime GMDC colleague Norm Loringer had passed away after nobly battling a series of health issues for a number of years. For those of us who had the privilege of knowing Norm and his wife Marlene over the years, his passing is all the more tragic because we have lost him at far too young of an age when he still had much to do.
Norm will be remembered for many things, including his outstanding 36-year career at Colgate-Palmolive that included a trajectory up the sales-management ladder that culminated in his being named Colgate’s director of trade development. It was in his trade development role that Ann and I had the good fortune of getting to know Norm and Marlene early in my career as GMDC president. Ann and I were both green and moving in new circles unfamiliar to us. Norm and Marlene embraced both of us as mentors to help us better manage a challenging transition. They grew to become among our dearest friends as we got to know one another’s kids and developed a relationship that transcended business — it was personal.
I reflect on our personal experience because I believe our relationship with Norm and Marlene is similar to many of those within GMDC who were privileged to know them and work with Norm. His positive, upbeat approach to people, business and life in general was infectious — not to mention that incredible smile and hardy laugh of his. He was a person who truly loved spending time with others, and more than anything, he valued the opportunity to mentor those who were coming up through the ranks. Ask Peter Thompson, Joe Bivona, Jim Wonderly and Brian Bradley how Norm impacted their professional and personal lives.
Norm’s legacy will always include the honors and accomplishments he achieved as a business person. We’re incredibly proud that he was the recipient of the 2005 GMDC Lifetime Achievement Award. However, from my perspective, the true legacy of Norm was the way he — along with Marlene — taught a younger generation of leaders how to make time for anyone and everyone regardless of their business value to your company. With Norm, it was always about your value as a person, and he truly loved people.
The great love of his life, Marlene, and their children — Brenda, Jeff and their families — were the absolute center of Norm’s universe, and our hearts collectively go out to all of them for their loss. Hopefully they will find solace in the fact that their husband, father and grandfather had such a profound impact on so many. We’ll miss you Norm and look forward to a glass of Silver Oak and a good cigar when we meet again someday! Cheers, my friend.
Dave McConnell is president and CEO of the Global Market Development Center.
Study: Walmart, Safeway rank high on consumer charity donations
CHICAGO — Cause Marketing Forum on Wednesday named America’s Checkout Charity Champions, a first-of-its-kind study ranking the largest consumer checkout donations in the United States last year.
“American companies are bonding with consumers, turning on employees and raising big bucks for worthy groups by requesting donations at the point of sale,” stated David Hessekiel, president of Cause Marketing Forum. “This study is the first to recognize the leading programs, to measure how much they raise and to share best practices that will help companies and causes produce even more successful point of sale fundraising campaigns in the future.” More than $358 million was raised in 2012 though a total of 63 corporate-backed campaigns identified by Cause Marketing Forum. Large charity checkout programs have raised over $2.3 billion in the last 30 years, the study reported.
The largest in-store program of 2012, a six-week Miracle Balloon Campaign by Walmart and Sam’s Club, brought in $41.6 million to benefit Children’s Miracle Network Hospitals. Since 1987, the annual campaign by Walmart and Sam’s Club has raised more than $556.8 million for CMNH.
While most initiatives involved brick-and-mortar retailers, the number one donation-producing program in 2012 was eBay Giving Works: its U.S. participants generated more than $54 million for nonprofits. Throughout the year, eBay Giving Works empowers sellers to earmark a percentage of their sales proceeds to charity and also invites buyers to make voluntary contributions. Since 2003, eBay Giving Works has generated more than $240 million in charitable donations, according to Cause Marketing Forum.
Safeway had the most campaigns in the top 10 list with four supermarket checkout efforts raising a collective $38.4 million to fight breast cancer, prostate cancer and muscular dystrophy and to help people with disabilities, the Forum noted.
The top 10 checkout donation campaigns of 2012 ranked by amount raised were:eBay/Giving Works — $54 million to over 22,000 U.S. nonprofit organizations via seller contributions and donations at checkout; Walmart & Sam’s Club/Miracle Balloon Campaign — $41.6 million to the Children’s Miracle Network Hospitals via paper icon sales; McDonald’s/Coin Donation Box Program — $27.9 million to Ronald McDonald House Charities via coins collection at register; Costco Wholesale/May Icon Campaign — $14.4 million to the Children’s Miracle Network Hospitals via paper icon sales; Safeway/Breast Cancer Awareness fundraiser — $12.4 million to hundreds of Breast Cancer organizations via donation request at checkout; Safeway/People with Disabilities — $9.2 million to Easter Seals, Special Olympics, Rebuilding Together and other charities via donation request at checkout; Safeway/Prostate Cancer Awareness and Research — $9.2 million to The Prostate Cancer Foundation via donation request at checkout; Walgreens/Way to Well — $8.5 million to Susan G. Komen for the Cure via donation request at checkout; KMART/March of Dimes Fundraising Campaign — $8 million to the March of Dimes via donation request at checkout; Safeway/Muscular Dystrophy Association — $7.6 million to the Muscular Dystrophy Association via donation request at checkout.