News

Wellness brings big flavor to small dogs with new pet food

BY Allison Cerra

TEWKSBURY, Mass. — Wellness natural pet food has introduced two dog food recipes that support total well-being among small dogs.

The company said its Super5Mix Small Breed line now includes Small Breed Just for Puppy and Small Breed Healthy Weight varieties that provide necessary nutrition for growing dogs and those that need help achieving weight loss, respectively.

The Small Breed Just for Puppy recipe includes high-quality carbohydrates, proteins and fats to keep up with high-energy needs; antioxidant-rich fruits and vegetables; and vitamins and minerals to help support healthy growth. A smaller kibble size for more petite mouths and teeth also is available. The Small Breed Healthy Weight, on the other hand, is made especially for overweight dogs and includes quality proteins — such as deboned turkey and salmon meal to help maintain lean muscle mass; pea fiber to naturally satisfy a dog’s appetite; guaranteed levels of L-carnitine to help reduce overall body fat; and glucosamine and chondroitin to support hip and joint health.

The company said the products also cater to the special nutritional needs of small dogs, which have smaller digestive tracts than their larger counterparts.

Wellness Super5Mix Small Breed Just for Puppy and Small Breed Healthy Weight recipes are available in 4-lb. and 12-lb. bags at natural food and specialty pet retailers this month.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

H-E-B Tournament of Champions raises more than $5 million to benefit Texas nonprofits

BY Allison Cerra

SAN ANTONIO, Texas — An annual charity event hosted by retailer H-E-B this week raised more than $5.3 million to benefit 200 Texas nonprofit organizations.

More than 1,400 H-E-B vendors and suppliers have gathered from June 6 to 8 to participate in the 2011 H-E-B Tournament of Champions, which is an integral part of H-E-B’s annual charitable giving, the retailer said. Participants this year volunteered at the Ronald McDonald House to landscape, paint and install playground equipment. Participants also volunteered at Habitat for Humanity to landscape and perform exterior work on seven homes, including one home known as the H-E-B Tournament of Champions Habitat Home.

Since its inception, the event has raised more than $52.3 million, H-E-B said.

“This year’s Tournament of Champions is off to a fantastic start, thanks to the strong support of our suppliers and vendors,” said Winell Herron, H-E-B group VP public affairs, diversity and environmental affairs. “The funds raised by the tournament will enable H-E-B to support children’s organizations in Texas that are making a positive impact in the community.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Groupon ventures into grocery deals with Big Y

BY DSN STAFF

CHICAGO — Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.

Big Y’s first Groupon offer, distributed among Springfield, Mass., subscribers on June 7, was for a newly introduced Shellfish Grill Pack, including lobster tails, mussels, clams and other seafood suitable for grilling, which retails at $39.99 and is being offered at a 40% discount for $24.

For this test, a shopper purchases the Groupon and enters their Big Y Express Saving Club membership number, and the Shellfish Grill Pack deal is loaded electronically to the shopper’s loyalty card. When the shopper purchases the promoted products at a Big Y supermarket, the deal is credited automatically at checkout.

“As pioneers in loyalty cards for retail, we are excited to partner with Groupon and Incentive Targeting to test social buying with our shoppers,” said Michael D’Amour, VP sales and merchandising for Big Y Foods. “We anticipate that we will attract new customer interest as we explore new avenues in interactive customer marketing.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES