HEALTH

WellDoc receives FDA approval for DiabetesManager System

BY Michael Johnsen

BALTIMORE WellDoc, a healthcare company that develops technology solutions to improve chronic disease management outcomes and reduce healthcare costs, on Monday announced that it has received Food and Drug Administration 510(k) clearance to market the WellDoc DiabetesManager System to healthcare providers and their adult patients with Type 2 diabetes.

BALTIMORE WellDoc, a healthcare company that develops technology solutions to improve chronic disease management outcomes and reduce healthcare costs, on Monday announced that it has received Food and Drug Administration 510(k) clearance to market the WellDoc DiabetesManager System to healthcare providers and their adult patients with Type 2 diabetes.

“With Type 2 diabetes reaching epidemic rates and limited time for care, healthcare providers need new tools to more efficiently engage their patients between and during office visits,” stated Richard Bergenstal, executive director of the International Diabetes Center at Park Nicollet and president of the American Diabetes Association. “WellDoc’s system addresses this need by delivering real-time, evidence-based education and behavioral coaching. This enhanced engagement and communication is intended to enable providers to support positive patient behavior and improved health.”

WellDoc’s mobile health system provides automated clinical coaching and behavioral algorithms driven by real-time patient data. The system supports patients and enables healthcare professionals to configure specific parameters and extend their care beyond traditional office visits by utilizing mobile phones and the Internet.

In development for more than five years, the DiabetesManager System supports medication adherence and securely provides for the capture, storage and real-time transmission of blood-glucose data and other diabetes self-management information. This information is then analyzed by the company’s proprietary Automated Expert Analytics System, which identifies trends and then delivers relevant educational and behavioral patient coaching and provider decision support, thus enabling effective lifestyle and medication adjustments.

“With the WellDoc DiabetesManager System, we provide the medical community with decision-support tools that can help doctors and patients work together to manage diabetes more effectively,” said Suzanne Sysko Clough, chief medical officer of WellDoc. “WellDoc products are rigorously developed by our clinical staff using evidence-based guidelines and then tested for their impact on health outcomes. Patients and providers expect a certain quality level from all medical devices, including mHealth solutions, so obtaining FDA clearance is a critical milestone.”

The company intends to commercially launch the WellDoc DiabetesManager System in early 2011, and will be an exhibitor in the inaugural Mobile Health Pavilion at the annual meeting of the American Association of Diabetes Educators, August 4-7 in San Antonio.

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Fungi-Nail pen brush applicator drives up Kramer’s sales

BY Michael Johnsen

MIAMI Kramer Consumer Healthcare recently pegged its first-half sales increases of 38% this year on the success of its Fungi-Nail pen brush applicator launch.

According to Clarissa Sanchez, Fungi-Nail product manager, the new pen brush applicator is outselling Kramer’s 1 oz. SKU by almost two to one in accounts with distribution.

“What has impressed us most is that there has been no cannibalization — our 1 oz. SKU has exhibited strong growth at the same time the pen sales have exploded,” Sanchez said. “What has impressed our retail partners is that their specialty nail fungus segment growth is exploding behind the pen.”

According to Sanchez, one national drug chain grew its sales in the specialty footcare category by more than 40% in dollar sales in the two months following the pen’s launch.

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Reed’s anti-nausea beverage now available at Publix

BY Michael Johnsen

LOS ANGELES Reed’s, the maker of a line of sodas popular in natural food stores, on Tuesday announced that Publix will begin carrying Reed’s natural ginger nausea relief, a ginger-based remedy for nausea and motion sickness, in the over-the-counter remedy aisle in all Publix locations.

“This is a terrific fit for both Reed’s and Publix and we are excited to introduce Reed’s natural ginger nausea relief into all Publix supermarket locations in the Southeast and expand our distribution,” stated Chris Reed, chairman and CEO of Reed’s.

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