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Weis set to reopen former Genuardi’s stores this weekend

BY Allison Cerra

SUNBURY, Pa. — Weis Markets has closed on its purchase of three former Genuardi’s stores and is slated to reopen them this weekend.

In advance of these store openings on June 16, located in Conshohocken, Doylestown and East Norristown, Pa., Weis said it will reopen each store’s pharmacy Monday at 12 noon to minimize prescription service disruption.

Weis added that it has hired 218 former Genuardi employees and has added 150 positions, which will allow each store to double the number of cashiers it employs and increase front-end service.

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3M executive shifts to PepsiCo

BY Allison Cerra

PURCHASE, N.Y. — Mauro Porcini has been named chief design officer at PepsiCo, the company announced.

Porcini, who served as chief design officer at 3M, will responsible for infusing design thinking into PepsiCo’s organization and culture by globally managing design with a creative, innovative and consumer-centered approach for PepsiCo’s brands, with a strong focus on its top 12 global brands: Pepsi, Lay’s, Gatorade, Quaker, Tropicana, Lipton, Sierra Mist/7-Up, Doritos, Cheetos, Mountain Dew, Sun and Mirinda.

Porcini will report to PepsiCo global beverage group president, Brad Jakeman, who also is leading PepsiCo’s long-term plan to drive more design-based innovation.

"At PepsiCo we believe that creating powerful consumer experiences and connections through design is a key lever of growth," Jakeman said. "Mauro is equally as passionate about this belief and will lead the creation of a strong, imaginative and dynamic ecosystem around our brands. For the Pepsi trademark specifically, this ecosystem will remind consumers of the brand’s long-standing connection to pop culture and all things ‘now.’"

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Snapple officially debuts lightly sweetened teas

BY Allison Cerra

PLANO, Texas — Snapple officially has debuted a line of all-natural white teas sweetened with just a touch of real sugar.

Snapple lightly sweetened teas, which tout 80 calories per 16-oz. bottle, are available in peach passionfruit and cherry pomegranate. Both flavors of Snapple lightly sweetened teas now are available nationwide at participating retailers in individual 16-oz. bottles for $1.39 and 6-packs for $5.99. Peach passionfruit also is available in 64-oz. bottles.

"Consumers told us they wanted a light tasting, all-natural tea that wasn’t too sweet, and we listened," Snapple VP marketing Regan Ebert said. "Lightly sweetened teas are a refreshing way to enjoy exceptional flavors ‘made from the best Stuff on Earth.’"

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