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Weis Markets sponsors new interactive exhibit at The Discovery Center

BY Michael Johnsen

BINGHAMTON, N.Y. — The Discovery Center, a hands-on interactive children’s museum, and Weis Markets on Monday celebrated the grand opening of a new interactive exhibit with a ribbon cutting ceremony. The Weis Markets Exhibit is a fully-stocked kid-sized grocery store where children can have fun exploring the shelves and filling their carts with fruits and vegetables, dairy products, seafood selections, deli offerings and other healthy choices.
 
The Weis Markets Exhibit is the one grocery store where kids are encouraged to touch everything. The new Weis Markets Exhibit replaces an older grocery store exhibit and features updated fixtures, products, registers, graphics and lighting.
 
This is the first children’s interactive exhibit that the Sunbury, Pennsylvania based grocery chain has sponsored.“We are pleased to welcome the shoppers of tomorrow to our Weis Markets Exhibit at The Discovery Center,” stated Mike Umstead, Weis Markets’ district manager. “When you watch children in our exhibit, you can see them having fun and appreciate their sense of wonder. You can tell they’ve already learned a lot from watching their parents shop.”
 

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BSN launches the pre-workout supplement N.O.-XPLODE

BY Michael Johnsen

BOCA RATON, Fla. — BSN on Monday launched the pre-workout supplement N.O.-XPLODE. 

 

 
"Explosive energy, enhanced endurance, maximum performance – the New N.O.-XPLODE flat-out delivers on all fronts," stated Kent Cunningham, BSN's VP marketing. "BSN introduced the first complete pre-workout supplement to the world in 2004. Today, our new N.O.-XPLODE re-defines what a pre-workout supplement can be, and should be."
 
The new N.O.-XPLODE formula features three exclusive blends: Thermic Energy; Endura Shot, a concentrated beta-alanine blend to help enhance workout capacity and duration; and Myogenic Matrix, featuring an advanced creatine blend to help athletes reach their goal of maximizing performance.
 
"The consumer reaction has been unprecedented," said BSN senior brand manager Eric Hart. "More than 3-out-of-every-4 consumers who sampled the formula during the development process reported that it delivered the right level of energy, endurance and muscle pumps."
 

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Hormel Foods Corporation acquires CytoSport, makers of Muscle Milk

BY Michael Johnsen

BENICIA, Calif. — CytoSport Monday evening announced that it will be acquired by Hormel Foods Corporation. CytoSport's brands align with Hormel Food's focus on protein while further diversifying its portfolio and broadening the appeal to younger consumers, the company stated. 
 
CytoSport was founded in 1998 by father-son duo Greg and Mike Pickett, and has remained a family-operated business from its inception.  The company produces a complete line of sports nutrition products, including powders, shakes and bars under the Muscle Milk brand.  The Pickett family will remain committed to the company's growth and will continue to be involved in day-to-day operations. 
 
"We are excited for the future of the company and are fully confident that aligning our team's knowledge and experience in the sports nutrition world with the incredibly robust global strategies of Hormel Foods, will help the company establish an even stronger portfolio of brands and products," stated CytoSport chairman Greg Pickett. "Over the last 15 years, we've developed one of the strongest brands in the industry and built an entirely new protein beverage category with Muscle Milk. This next step in the company's growth story will enable CytoSport to continue its leadership role in the industry and be a part of a global company with greater resources."  
 
"We view this new opportunity as a tremendous way to expand the CytoSport brand presence on the global scale and align with a company that shares our commitment to employees and consumers," said CytoSport co-founder Mike Pickett. "With the support from a multinational company like Hormel Foods, the entire CytoSport team is confident in the direction of the brands and look forward to continuing to share the brands' experiences with consumers around the country and the world."   
 
TSG Consumer Partners, CytoSport's strategic equity partner, also is selling its stake in the company.  
 
The transaction is subject to customary closing conditions, including the receipt of regulatory approvals in the United States, and is expected to close within 30 days.
 
 
 
 
 

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