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Weis Markets receives ‘silver’ certification from GreenChill

BY Allison Cerra

SUNBURY, Pa. Regional supermarket chain Weis Markets has earned a certification award from the GreenChill Advanced Refrigeration Partnership, a voluntary Environmental Protection Agency alliance with food retailers to reduce refrigerant emissions and decrease their impact on the ozone layer and climate change.

The store, located in Hanover, Pa., attained a “silver” certificate, Weis said. To achieve silver certification, a store must meet specific criteria, including the following:

  • Use refrigerants that do not damage the Earth’s protective ozone layer
  • Reduce the size of its refrigerant charge by at least 50% from the industry average
  • Reduce annual refrigerant emissions to 15 percent or less of total store capacity
  • Test refrigeration systems for adherence to GreenChill’s leak tightness guidelines.

GreenChill was launched in late 2007. Weis Markets became a partner in mid-2008.  A formal in-store presentation is planned for this spring.

“We’re pleased our Hanover store has achieved GreenChill’s silver certification level.  While we have long focused on ways to conserve energy and lessen the environmental impact of our stores, this project represents an increased commitment on our part,” said David Hepfinger, Weis Markets’ president and CEO. “In the coming years, we will look for opportunities to incorporate these technologies into the stores we build or upgrade.”

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New face behind those Foster Grants: Raquel Welch

BY Allison Cerra

SMITHFIELD, R.I. Eyewear designer Foster Grant is revitalizing its tagline, “Who’s that behind those Foster Grants?”, with a classic spokeswoman.

Hollywood icon Raquel Welch, who served as spokeswoman for the brand in the 1960s in a national advertising campaignn, is back in FGXI’s television campaign that kicks off April 12.

“Signing Raquel Welch for Foster Grant proved to be very successful for the Foster Grant brand,” said Richard Kornhauser, FGXI EVP and chief marketing officer. “It was an obvious choice to work with her again in 2010. Raquel continues to combine her tremendous star power and natural beauty to appeal to all age ranges, gender and demographics, making her a perfect fit for Foster Grant.”

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Walmart replaces Kodak photo kiosks with HP

BY Allison Cerra

BENTONVILLE, Ark. Kodak photo kiosks in Walmart soon will be replaced, according to publishing reports.

Walmart said its U.S. stores will feature ‘Prints in Minutes’ terminals by HP, according to a report by MarketWatch last week. The roll-out will be completed by summer.

In 2006, the retail giant established an online photo service relationship with HP’s Snapfish and Fujifilm.

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