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Weis Markets kicks off annual food drive

BY Allison Cerra

SUNBURY, Pa. — Weis Markets has launched its fifth annual Fight Hunger Food Drive, a monthlong program offering customers an opportunity to donate to local food banks and emergency food providers.

Running from Sept. 2 to 30, the chain-wide program gives customers the option of donating $3, $5 and $10 vouchers, which can be purchased at any Weis Markets’ cash register. One hundred percent of the proceeds will be given to area food banks in the form of gift card donations so they can easily fill in any gaps in their food supplies, the company said.

"Food banks and pantries continue to tell us their demand has grown significantly in recent years and that they expect it to continue to grow in the months ahead," Weis Markets president and CEO David Hepfinger said. "Our combined goal is to generate one million meals for the twelve food banks and one hundred emergency food providers who are working with our stores."

Weis Markets said it will supplement its customer donations with a $200,000 corporate donation.

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Nestle Pure Life kicks off ‘Puro Orgullo de Mama’ campaign

BY Allison Cerra

STAMFORD, Conn. — Nestle Waters North America has announced the launch of "Puro Orgullo de Mama" ("Mom’s Pure Pride"), an extension of the Nestle Pure Life national brand initiative offering Latina moms fun, exciting and creative ways to incorporate water into their family’s daily life.

"Puro Orgullo de Mama" is an online promotion designed to motivate Latina moms to share their generational stories and personal experiences that promote a healthy lifestyle and everyday hydration. As part of the campaign, Nestle Pure Life also is offering consumers a $1 off coupon toward the purchase of Nestle Pure Life purified water, while supplies last, and the opportunity to enter a sweepstakes for a chance to win the grand prize trip for four to Miami to meet award-winning TV personality and motivator, Cristina Saralegui, in addition to free Nestle Pure Life water for a year.

"At Nestle Pure Life, we understand that Latina mothers are proactive and hungry for knowledge. They want to feel empowered when making decisions for their families," Nestle Pure Life brand manager Maude Ancone said. "This year’s campaign not only inspires and engages Latina moms, but also underscores our continued commitment to promoting a well-balanced, active and healthy lifestyle."

For more information, visit Nestle Pure Life’s Spanish-language Facebook page.

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Campbell’s expands V8 portfolio

BY Allison Cerra

CAMDEN, N.J. — Campbell’s has expanded its V8 100% vegetable juices with the addition of two new varieties.

V8 100% vegetable juice Hint of Lime adds just a touch of lime for a crisp and refreshing taste, while V8 100% vegetable juice Hint of Black Pepper includes a dash of black pepper for a delicately spicy flavor.

“Our fans have told us how passionate they are about the big, bright flavor of V8 100% vegetable juice,” V8 Beverages VP and general manager Mike Barkley said. “With new ‘Hint Of’ varieties, we’re giving people even more reasons to love their favorite juice by building on what makes V8 special with accents of black pepper and lime.”

New V8 100% vegetable juice Hint of Lime and Hint of Black Pepper are located in the juice aisle of stores nationwide for a suggested retail price of $2.99 for a 46-oz. bottle.

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