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Weis Markets creates regional VP position

BY Michael Johnsen

SUNBURY, Pa. Weis on Monday announced three new regional VPs — a new position at the company — responsible for overseeing its 164 stores, according to published reports.

The new VPs are Jerry Hatch, Brad Kochenour and Mike Mignola.

Hatch was a regional director overseeing stores in the Northeast and central Pennsylvania. He will cover a similar territory as regional VP.

Kochenour, who also served as a regional director, will oversee a region extending from Altoona, Pa., to Newton, N.J.

And Mignola will oversee stores in Maryland and West Virginia, as well as stores in Lancaster, Pa. and York, Pa. Mignola most recently was a general manager for Weis stores in Maryland and West Virginia.

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Rite Aid announces promotional shifts of Hall, Schroeder

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Monday announced two promotions. Chris Hall, formerly SVP strategic business development, was named SVP pharmacy business development. The company also announced that Matt Schroeder, formerly VP financial accounting and treasury, has been promoted to group VP strategy, investor relations and treasurer.

“[Hall] is an invaluable member of our management team and has made many significant contributions to the company,” stated Robert Thompson, Rite Aid EVP pharmacy. “We will continue to reap the benefits of his expertise as he takes on his new role.”

Hall, 45, a veteran of the retail industry with more than 23 years experience, will be responsible for pharmaceutical purchasing analysis, strategy and execution, acquisitions and retail pricing, Rite Aid stated. He will also oversee pharmacy program development, in-store clinics and patient compliance initiatives. Hall will report directly to Thompson.

Hall joined Rite Aid in 2000 as SVP and chief accounting officer. During his tenure at Rite Aid, he has served in both finance and store development positions.

Schroeder, 40, with more than 18 years experience in finance and accounting, will continue to oversee treasury, in addition to now being responsible for investor relations, risk management and planning and business analysis. He reports directly to Frank Vitrano, senior EVP, CFO and chief administrative officer. “Since joining Rite Aid in 2000, [Schroeder] has continually proven to be a valuable asset to the company,” Vitrano said. “His ability and background will undoubtedly play a vital role in our efforts going forward.”

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Julie Dexter Berg joins Supervalu

BY Michael Johnsen

MINNEAPOLIS Supervalu on Monday named Julie Dexter Berg EVP and chief marketing officer.

“[Berg] has a terrific blend of strong experience in both marketing and operations leadership,” stated Craig Herkert, Supervalu CEO and president. “She has developed and implemented brand and customer management strategies for multiple companies that were effective in building customer loyalty and driving sales. She will bring a disciplined customer focus to Supervalu, and I am thrilled to have her join our leadership team.”

In her new role at Supervalu, Berg will lead all of the company’s marketing activities. Her key areas of responsibility will include customer and brand strategy, advertising and research and analytics.

Berg, 52, has more than 20 years of executive management experience in marketing, product management and operations. She most recently served as managing partner of Brandmaking, a brand and customer strategy consulting firm that she founded. She will join Supervalu effective March 15 and will report to Herkert.

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