BEAUTY CARE

Weis Markets announces 10th round of price freezes

BY Michael Johnsen

SUNBURY, Pa. — Weis Markets on Friday announced the launch of its 10th round of price freezes, effective in all 163 store locations. 

More than 2,000 products have been reduced in price and will stay at these discounted levels for 90 days. Since the company began its price freezing initiative in January 2009, Weis customers have saved more than $40 million dollars, the grocer stated.

Weis Markets’ current Price Freeze program includes namebrand and private brand products in grocery, frozen, dairy, meat, health, beauty care and general merchandise. Customers can identify Price Freeze items through store signage and shelf tags for participating items, as well as in weekly circulars.

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Reports: L’Oreal Paris selects Julianne Moore to be face of new skin care line

BY Antoinette Alexander

PARIS — L’Oréal Paris has tapped actress Julianne Moore to be the face of its new skin care line, Age Perfect Renaissance Cellulaire, which targets women older than 50 years, according to published reports.

The campaign for the new skin care line is expected to launch this month. According to reports, the formula speeds up the skin’s epidermal cell renewal rate.

The beauty brand has also developed a new “automatic” hair color mousse collection, according to reports.
 

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Murad expands Age Reform line with new Rapid Collagen Infusion

BY Antoinette Alexander

EL SEGUNDO, Calif. — Murad has announced the launch of Rapid Collagen Infusion, a multi-tasking formula that is designed to fight wrinkles and loss of resilience by promoting collagen and elastin production while maintaining healthy hydration levels in the skin.

Rapid Collagen Infusion, which is part of the company’s Age Reform line, is clinically proven to reduce the appearance of fine lines and wrinkles in two hours, according to the company.

Rapid Collagen Infusion is formulated with Murad’s proprietary collagen support complex to boost skin’s resilience and plump dehydrated skin to reduce wrinkle depth appearance, winged kelp to smooth skin by fostering natural collagen and elastin, and Murad’s proprietary complex, cellular hydro-lock containing apple and lentil seed extracts to plump skin and help smooth fine lines and wrinkles.

“Collagen and elastin keep the connective tissue firm to help hold its shape,” stated Howard Murad, associate clinical professor of medicine at UCLA and founder of Murad. “We lose 1% of our collagen every year starting at age 20. The more collagen we lose, the more fine lines and wrinkles appear, which is why it is essential that we work to increase our collagen levels as we age. We accomplish this not only through topical products but also by living an Inclusive Health lifestyle, which addresses nutritional and emotion needs for optimal skin health.”

Murad’s Rapid Collagen Infusion is priced at $78 and is available on Murad.com, at the Murad Inclusive Health Spa and Murad Inclusive Health Medical Group and will be available in salons, spas and at Sephora and Ulta beginning this month.

 

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