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WebMD debuts new health improvement app

BY Ryan Chavis

NEW YORK — WebMD Health Corp. on Monday announced the launch of WebMD Healthy Target, a health improvement program that gathers data from activity trackers, wireless scales and glucose meters to give consumers physician-reviewed, relevant content and tips that helps them stay on the path of a health-conscious lifestyle.

Healthy Target can interpret step, sleep, weight and blood-glucose data from multiple device manufacturers — including Entra, Fitbit, UP by Jawbone and Withings — into useful insights, the company said.

“WebMD’s Healthy Target empowers consumers to make behavioral changes that can improve their physical and mental health,” said Dr. Michael Smith, chief medical editor at WebMD. “To achieve successful, sustainable behavioral change, consumers must learn how to track and manage the factors that contribute to healthy living.”

Consumers can download Healthy Target through the App store.

 

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Snyder’s-Lance completes Baptista’s Bakery acquisition

BY David Salazar

CHARLOTTE, N.C. — The acquisition of baked snack goods up-and-comer Baptista’s Bakery by Snyder’s-Lance has been finalized, the company announced Monday. First announced in May, the acquisition brings the Wisconsin-based bakery’s products and product development into the fold of one of the country’s largest snack manufacturers.

Baptista’s Bakery, which manufactures Snack Factory’s Pretzel Crisps, also deals in such baked snacks as potato crisps and fried tortilla chips.

"By combining the resources and expertise of Baptista’s with the scale of Snyder’s-Lance, we will accelerate our ability to deliver exciting, on-trend snacks and product innovation while expanding our ‘better for you’ products and gaining needed capacity for our growing Snyder’s of Hanover pretzel," Snyder’s-Lance CEO Carl E. Lee, Jr. said when the acquisition was announced.

"The combination of Baptista’s quality and product innovation teamed with the marketing, sales and distribution capabilities of Snyder’s-Lance means our best accomplishments are yet to come," Baptista’s Bakery CEO and founder Nad Gardetto said.

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New mobile app enables skin analysis, product recommendations

BY Antoinette Alexander

NEW YORK — Launching exclusively for iOS devices is a new mobile app that applies big data technology to conduct skin analysis of a user’s Facebook photos to measure changes in facial features, makeup, aging and hair to help them better understand their own skin and suggest the best products for them to buy. Enter Beautiful Me.

"We’re thrilled to introduce Beautiful Me to users and bring a level of understanding to skin analysis that has never been easily accessible through an app," said Miriam Pettinen, director of partnerships and mobile strategy, who led the development of the Beautiful Me app. "While most apps only use basic analysis of a single photo, the combination of big data and machine learning algorithms used in Beautiful Me gives users a much more accurate description of their skin profile."

Beautiful Me users create a visual profile that auto-downloads up to 500-plus Facebook photos to their device, which are then evaluated by the app’s photo processing system. The app first recognizes skin and facial features, such as skin tone and undertones. From here the app analyzes the user’s features that are summarized in easy to read graphics. Based on the date information associated with each image, skin and aging data are also reported as a trending graph, allowing users to see how their skin has changed over time.

The information collected during the initial analysis is also used for product recommendations, pulling together a combination of curated skin, anti-aging and cosmetic products that best match the user’s profile.

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