PAWTUCKET, R.I. — The Super Soaker brand has been a huge hit for Hasbro. The toys have been among the hottest summer products on the market, and new upgraded versions will become the next must-have for water play.
The newest version in the Hasbro water blaster family is the Nerf Super Soaker Thunderstorm. The Thunderstorm, introduced this spring, is the first battery-powered soaker on the market and fires a continuous stream of water with no pumping required. The firing range can be up to 25 ft. Nerf Thunderstorm requires four AA batteries and retails for $14.99.
Retailers capitalize on innovative photo products
Photo-processing is evolving, but it is far from finished. “While consumers are capturing, deleting and electronically sharing more images than ever before, they also are motivated to print larger [photos] and utilize their special images in other product forms,” said Bing Liem, VP sales for Fujifilm North America.
Retailers are finding profit opportunities in the “expressions” market, according to Gary Pageau, publisher of content development and strategic initiatives at the Photo Marketing Association.
The photo publishing business, for example, will reach $1.4 billion, with card and photo book products representing 46% and 30%, respectively, according to PMA forecasts. Photo book sales are projected to grow 9% alone in 2011 to $490 million, Pageau said.
Greeting cards also are a big opportunity and an area where licensed content can drive sales. Kodak recently partnered with the movie “Hop” on cards that contained “Hop” content. “Licensed mash-ups in this segment are a growing trend,” Pageau said.
Since ordering online with pickup at retail has become more common, the next opportunity is to find ways for consumers to share pictures from different locations.
The article above is part of the DSN Category Review Series. For the complete Photo Publishing Buy-In Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — General Merchandise, 7/11/11
SUPPLIER NEWS — Rockin’ Green’s laundry detergent formulas — Soft, Classic and Hard Rock — will feature a new scent and packaging. The company said it is replacing its original Plain Green Tea’s scent with a scent called Earth, Wind and Orchids. Rockin’ Green said that its Funk Rock product, which is an ammonia bouncer, will be available in a printed, 16-oz. stand-up pouch with a zipper; its Shake It Ups also will be packaged in a printed stand-up pouch, but will feature a spout instead of a zipper.
The new Rockin’ Green remixed versions, as well as Earth, Wind and Orchids scent, are now available in store and online, with new packaging rolling out in July.
NCR is adding more than 800 Blockbuster Express kiosks to Delhaize America supermarkets, including Food Lion, Bottom Dollar Food, Harveys and Reid’s across 11 states. Blockbuster Express kiosks will be located either inside or outside the stores and provide easy access to a wide selection of popular movies, starting at a promotional price of $1 per night per rental, NCR said.
Sharpie is encouraging consumers to let their imaginations run wild with a line of fabric markers. Stained by Sharpie markers feature a fade-resistant ink that can be used on most fabric surfaces. Color selections include black, blue, red, green, pink, orange, yellow and purple. Stained by Sharpie is available in four-pack, five-pack and eight-pack varieties at suggested retail prices of $9.78, $12.22 and $19.56, respectively.