Water Pik’s new Complete Care combines water flosser, sonic toothbrush
FORT COLLINS, Colo. — Water Pik, a maker of personal care products that are sold in such channels as drug stores, mass merchandisers and specialty retailers, has announced the introduction of the new Waterpik Complete Care, which provides consumers with all of their brushing and flossing needs in one product.
The Waterpik Complete Care bundles the technology of the Waterpik Water Flosser with the Sensonic Professional Plus Toothbrush.
In a recent clinical study, the new Complete Care was up to 70% more effective than Sonicare FlexCare and up to 159% more effective than a manual toothbrush alone for improving gum health, the company stated.
“The new clinical research clearly proves that brushing is not enough, even if you’re using a high-end sonic toothbrush,” stated Richard Bisson, president and CEO of Water Pik. ”Our hope is that by making it easy and convenient, we can get more people to floss and improve their overall oral health.”
The WaterpikComplete Care requires one electrical outlet and is ideal for anyone who would like to reduce clutter in their bathrooms. The Water Flosser features five tips, a covered reservoir, a hygienic tip storage compartment and a pressure control system with 10 settings.
The Sensonic Toothbrush provides sonic technology and 25% faster bristle tip speed than Sonicare FlexCare. It includes two brush heads, a two-minute brushing timer, a 30-second quadrant pacer and a travel case.
FDA postpones decision on Pfizer RA drug, citing time needed to review new data
NEW YORK — The Food and Drug Administration has postponed its decision whether or not to approve an experimental arthritis drug made by Pfizer, the drug maker said.
Pfizer said the FDA had extended its action date for the drug tofacitinib by three months, to Nov. 21, because additional analyses of data that the company submitted constituted a "major amendment" to Pfizer’s regulatory application and will require additional time to review.
If approved, the drug, designed to treat moderately to severely active rheumatoid arthritis, will be the first of a new class known as Janus kinase, or JAK inhibitors. Tofacitinib would also be the first new oral disease-modifying antirheumatic drug for RA in more than 10 years, the company said.
CVS/pharmacy adds new photo feature to its CVS Mobile app
WOONSOCKET, R.I. — CVS/pharmacy announced on Wednesday that it has unveiled a new photo feature to its existing CVS Mobile app, enabling consumers to easily print photos directly from their smartphone camera or from their CVSphoto.com account for same day pick up, with no additional cost, at any CVS/pharmacy location.
Now through Aug. 31, users can also pick up 50 photos for $5, or 10 cents per print.
With nearly 30% of photos now being taken on smartphones, CVS/pharmacy has introduced this new photo printing to meet the increasing demand from consumers who want to preserve and share images they have stored on their smartphone devices. The new feature is one of many recent digital enhancements offered by CVS/pharmacy.
"In recent months we’ve significantly expanded our mobile capabilities through our new, enhanced apps and upgraded technologies, as well as the re-launched CVS.com web site which adds a new level of personalization for each of our customers," stated Rob Price, SVP of marketing and chief marketing officer for CVS/pharmacy. "We believe our commitment to innovation within the mobile space and this latest offering will inspire customers to capture more memories and help people preserve them from wherever they are and at any time."
In addition to printing photos from smartphones, shoppers using the CVS mobile app also have access to a number of other tools, such as the ability to digitally store ExtraCare card information in their smartphones, managing and refilling prescriptions and viewing prescription history and full mCommerce shopping.