Water Pik launches new flosser
FORT COLLINS, Colo. Water Pik, a developer and manufacturer of personal healthcare products, has developed the new Waterpik Water Flosser, which uses pulsating water to clean between teeth and below the gum line.
According to the manufacturer, the University of Amsterdam conducted a clinical study comparing the Waterpik Water Flosser with traditional string floss and the Water Flosser was clinically proven to be twice as effective as traditional floss for improving gum health. In another study recently conducted by the University of Southern California School of Dentistry, the Water Flosser removed 99.9% of plaque from treated areas.
“Our data shows that 80% of Americans don’t floss regularly and 75% have some form of gum disease, so these new clinical research results are extremely relevant, because they show that people finally have an easier and more effective alternative to traditional floss,” stated Jay McCulloch, VP of marketing for oral care products for Water Pik.
A Beautiful Life teams up with Urban Outfitters
LOS ANGELES Mass-market beauty brands have one more competitor to put on the radar screen as A Beautiful Life Brands has teamed up with retailer Urban Outfitters to sell ABL’s line of beauty products in Urban’s top retail locations and within the "beauty" section of the retailer’s website.
Starting in July, Urban Outfitters is stocking ABL’s complete range of products including S’stains lip gloss, ABL nail care, Pre Game texturizing spray, Smitten perfumes, I Heart Unicorns perfume and the complete line of ABL skincare.
"Back in ’09 we launched The All Nighter Styling Powder and Urban Outfitters was the first major retail location that took a chance on us, and that continues to be a best-selling product for them. We are thrilled to be moving forward with our complete beauty range at Urban Outfitters — they are a perfect fit for us," stated Tony Artur, ABL Brands CEO.
Founded in 1970, Urban Outfitters operates more than 130 stores in the United States, Canada and Europe, all offering an eclectic mix of merchandise ranging from men’s and women’s apparel and accessories to items for the apartment. The retailer’s target audience is "the educated, urban-minded individual in the 18 to 30-year-old range."
Neutrogena kicks off Wave for Change
LOS ANGELES Skin care brand Neutrogena has announced the launch of Wave for Change, a charitable campaign that makes it easy for teens not only to give back but to choose how Neutrogena will support communities in need.
This summer, starting July 17 through Aug. 23, Neutrogena will donate $1 to GlobalGiving for every Wave sonic power-cleaner and oil-free acne wash pink grapefruit product sold, up to $200,000. GlobalGiving, an organization that links donors to causes, will then distribute the funds to environmental, educational and disaster relief charities.
Neutrogena is putting the power into the hands of teens to determine how much of the $200,000 will be distributed to each cause- environment, education and disaster relief. By visiting the Neutrogena Facebook page, Facebook.com/neutrogena, teens can take a customized quiz, which determines the type of cause they would most likely support and will help determine what percentage of the funding will be donated to each cause.
To stay connected with the cause, they can visit the Facebook page and get real-time results on the support of each cause, as well as view the quiz results of Neutrogena celebrity brand ambassadors Emma Roberts, Gabrielle Union, Hayden Panettiere, Miranda Cosgrove, Susie Castillo and Vanessa Hudgens.